I guess I didn't take notice because I was a member and intended to renew, interesting move though. The pledge tent was a good move with the small discount.
In 07 I recall they had the end of year ticket that got you to four games for the price of one or two, more innovative stuff like that is needed to get people interested in getting season tickets or even just off the lounge and in to the stadium.
If people are so concerned with getting people to the stadium, which I guess we all are, then maybe it's time that we ditched NRL on free to air tv or at the least ditching live FTA footy and not just having it delayed by half an hour but replayed the next day for friday or later in the night on sunday.