But fresh viewership data shows the NRL has swamped the rival codes in Queensland, leveraging the tidal wave of interest created by the Broncos and Cowboys? historic grand-final showdown in October.
In a remarkable sign of rugby league?s popularity, almost 49 million fans watched the Broncos, Cowboys and Titans on free-to-air and pay TV broadcasts last season.
Incredibly, the Broncos accounted for half the viewership with a record 24.8 million figure. Their rivals in three other codes ? rugby?s Reds, football?s Roar and AFL?s Suns and Lions ? totalled 15,234,000 collectively, underlining the pulling power of the Broncos for TV network bosses.
The Broncos? proliferation of free-to-air games on Channel Nine gives the club a distinct broadcasting advantage.
But their home gates have also soared to an average of 36,097, dwarfing NRL premiers the Cowboys (16,649), while the Reds? mark has dropped to 21,780, a 36 per cent plunge.
Brisbane chief executive Paul White lauded Brisbane?s viewership strength as the club looks to continue its market dominance by breaking a 10-year title drought next season.
?We?ve set a benchmark and we don?t want to go backwards,? White said.
?Our crowds are getting more and more vocal and embracing game day. I know our players appreciate the support for the club and we want to build on that next year.?
It is a measure of rugby league?s strength in Queensland that even the lowly Titans, a club so strife-torn the NRL took over their licence in February, had greater TV appeal than the Reds.
The Titans attracted 7.7 million viewers, almost six million more than the Reds (1.85m).
In the key Gold Coast market, they out-rated AFL?s Suns by an average 80,273 viewers per game.
http://www.couriermail.com.au/sport...f016dcc9fed6afb7139ee21cf#load-story-comments
An excerpt from a Peter Badel story in the Courier Mail