This is the farce of using the jersey as a billboard.
One week the jersey is used to commemorate or highlight a worthy cause like ANZAC day, indigenous issues and players, women in league etc.
The next week it's used to promote some shit movie which then makes a mockery of the worthy cause jersey because it looks like clubs will do anything to make a buck.
I think the NFL deals with this very well. For their pink ribbon round, the jerseys have very minimal changes if any. The players may all wear pink boots, the goal post pads are pink, and they have pink ribbon logo on the field.
How hard would it for the NRL to organise something similar? Pink goal post pads, Paint the ingoals pink, Pink boots for all players. Leave the jersey alone.