The nitwit Searle who started the titans set the tone for their poor performances off the field.
It started with the name - it's as if the idiot was at home watching 'Remember the Titans' and thought, 'wow, what a great name'. Then the club ended up with a shit name and a shit logo.
Then the Gold Coast produced a Jersey with no Gold in it, just a blue monstrosity. A golden opportunity lost to tie in the name of the area with their identity lost.
Then the fool made a deal for a new stadium that delivered a shiny new ground but was going to cost them and the fans an arm and a leg for the next 30 years.
In rugby league you have to build a club, build an identity, build a culture. The franchise, instant glamour team that Searle tried to force onto people was never going to be successful, it was just an ego trip for a snake oil salesman.
The Gold Coast can be successful but only if they build a club, not a franchise.