Great idea well executed!!!
I don't know about that... I agree that it's a good idea, however I don't think that it was very well executed at all.
If I was doing it I would have held off lunching it until I had a Valkyrie jersey design and a range of Valkyrie kit and merch, then I would have held a press conference announcing it and showing off all the Valkyrie kit and tried to hawk some of it.
I also would have held all the TG cup home games at Raiders Belconnen Leagues club and booked them against some other teams as well if I could as well to build a good size season for them, and I would have given free entry to any Raiders (NRL) member or Raiders Belco member and charged maybe a gold coin or a fiver to everybody else to come and watch them play with the money going to charity.
So yeah I would have used it for publicity and to build fanfare for the new women's teams, and used that publicity to try to sell them to as many people as I could as a separate but connected product to the Raiders and started building a fan base for them now ahead of anything that the club may or may not do in a national women's comp, and used the opportunity created by that to make some money for charity (through ticket sales) and for myself (through food and drink and merch sales)
That's just me though...
I still think it was a mistake not to use this approach for the U20s (Brisbane Bucks, Wests Cubs, Newcastle Squires). I hope every team takes tis up and gives their womens the full dignity of an independent (though connected) logo/jersey.
Personally I can see a lot of situations were it'll be preferable to go for completely independent brands.
Sure the Valkyrie works well, but for example what would the female version of the Eels or Knights be without it being to far fetched or awkward? Speaking of awkward I can see problems with teams like the Broncos, Panthers, or Roosters calling their teams stuff like the Mares, She-cats, or Hens, and for god sake if somebody used the term 'ettes' it'd be a bloody embarrassment. Imagine what the Newspapers would do with a team name like the Stormettes, imagine what the chronically offended would do with a name like that!
Maybe I'm over thinking it, but personally I'd prefer completely new brands over asinine or forced stuff.
It would be shit for the clubs to take the lazy option and just run them out in the mens jumper...
Prepare for a lot of disappointment...