I would love to -one day (hopefully soon!)- see the clubs go back to being referred to 'Newcastle', 'Brisbane', 'St.George-Illawarra', ect, as opposed to 'Tigers', 'Roosters', 'Cowboys', ect. Mascot names are generic and could be any place in any sport anywhere in the world (particularly with the americanised names such as Broncos, Cowboys, ect). Players these days play for franchises and have little to no passion for playing for places / regions. I'm from Newcastle, so I'll use them as my example here. Growing up, the players who played in the red and blue played for Newcastle. They were passionate about representing the city and the greater Hunter Valley region. I would like to think players represented their areas / cities when playing for the different clubs too.
These days, clubs are known moreso for their emblem and, to me anyway, this makes it seem too devoid of passion.
To help aid this cause of mine to bring back the place names into more prominence, I'd like to see the logos somehow highlight who the club represents. Have the name 'Sydney' stand out more than 'Roosters', 'Canberra' more prominent than 'Raiders', ect. St.George-Illawarra and South Sydney already do this as their logos don't even contain their mascot's name in it (excluding the fact that Souths have included the word 'Rabbitohs' underneath it in recent years).
The logo will contain an image that shows what the mascot is, so you don't also need it written there for each and every logo. Not so big and in-your-face anyway. Manly and Parramatta also are on the right track where the naming of the mascot is the same size as the place name, but at the bottom so that the first thing you read is who the team is representing.
I'm going on and on here, so I apologise, but I would like to think you know what I mean and that I'm not the only one who feels this way.
Attached are very quick (ie: rough!) visuals to show what I'm trying to suggest.