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2019 Jerseys/Logos/Sponsorships

Cumberland Throw

First Grade
Messages
6,543
Imagine being a jersey supplier to the NRL

Would be the worst job ever..

Sponsor patches being plonked on at the last minute.. empty jerseys people signing on as major sponsors in March..

How the f**k do these sponsorship contracts work.. how can amart pull out now ?
 

greenBV4

Bench
Messages
2,510
I'd love to know some of the values for sponsorships and how much each club values the different spots.
For example would the Sharks new gutter/roofing sponsor be paying more for a front of jersey spot than suzuki is paying storm for a shoulder spot and so on
 

Timmah

LeagueUnlimited News Editor
Staff member
Messages
100,985
I'd love to know some of the values for sponsorships and how much each club values the different spots.
For example would the Sharks new gutter/roofing sponsor be paying more for a front of jersey spot than suzuki is paying storm for a shoulder spot and so on
Exactly my thoughts. I reckon there'd be a huge range - gut feel would be Cronulla at the lower end of that.
 

sempmrh

Juniors
Messages
1,211
I'd love to know some of the values for sponsorships and how much each club values the different spots.
For example would the Sharks new gutter/roofing sponsor be paying more for a front of jersey spot than suzuki is paying storm for a shoulder spot and so on
I don't think there's an easy answer. There are probably a lot of factors that go into it - strength of the club's brand, reputation both on and off the field, level of free-to-air exposure, whether or not the club has high profile players, number of clubs nearby, etc. A club like the Broncos would definitely be able to command a higher asking price than the Sharks (or anyone, really) for the free-to-air exposure alone.
 

AJB1102

First Grade
Messages
6,339
"Multi-million dollar sponsor over 2 years" suggests it's at least $1M a year. Very generous if true.
 

Cumberland Throw

First Grade
Messages
6,543
It's being shown that the NRL has way too many jersey spots for sale .. not many clubs have a full book to cover all slots..

Need to reduce it back to 4 apparel slots per team.. front ,back ,sleeve and shorts

Most teams will be able to fill all 4 , and the exclusivity should drive the price up
 

greenBV4

Bench
Messages
2,510
It's being shown that the NRL has way too many jersey spots for sale .. not many clubs have a full book to cover all slots..

Need to reduce it back to 4 apparel slots per team.. front ,back ,sleeve and shorts

Most teams will be able to fill all 4 , and the exclusivity should drive the price up

The clubs that do have a full kit would probably disagree, and off the top of my head that is probably most of them

not that I'm for the jerseys being covered in sponsors (I even kinda hope the front of the storm's stays empty for a bit so I can get myself a clean jersey) but the NRL shouldn't go back on a decision just to help out a select few clubs
 

Cumberland Throw

First Grade
Messages
6,543
The clubs that do have a full kit would probably disagree, and off the top of my head that is probably most of them

not that I'm for the jerseys being covered in sponsors (I even kinda hope the front of the storm's stays empty for a bit so I can get myself a clean jersey) but the NRL shouldn't go back on a decision just to help out a select few clubs

Oh what like the salary cap does ??

They can still earn us much as they can, just only 4 slots..
 

greenBV4

Bench
Messages
2,510
Oh what like the salary cap does ??

They can still earn us much as they can, just only 4 slots..
Im not disagreeing with you I just doubt the NRL (and the clubs) would want to reduce the amount of sponsors

unfortunately If anything we will probably see even more sponsors appearing on jerseys/shorts/socks
 

beagle

Juniors
Messages
763
Was on the back when they played Canberra two weeks ago. Disappeared since then

The white patch on the shorts would indicate that A-Mart pulled their sponsorship before the Canberra trial. A-Mart was previously on the front of the shorts but the jerseys weren't patched yet.
guthersonc-1gp-1312.jpg

Also A-Mart agreed to a 2 year deal in June last year but have decided to pull the pin. Just shows that agreements are sometimes not worth the paper they are written on. The same could be said about Malkoun Associates who were the chest sponsor but also pulled out.
 

sempmrh

Juniors
Messages
1,211
The white patch on the shorts would indicate that A-Mart pulled their sponsorship before the Canberra trial. A-Mart was previously on the front of the shorts but the jerseys weren't patched yet.
guthersonc-1gp-1312.jpg

Also A-Mart agreed to a 2 year deal in June last year but have decided to pull the pin. Just shows that agreements are sometimes not worth the paper they are written on. The same could be said about Malkoun Associates who were the chest sponsor but also pulled out.
It’s probably not a coincidence that not long after Amart Furniture signed a five year deal with Essendon in the AFL (allegedly for $2m a season) they walked from Parramatta.
 

Timmah

LeagueUnlimited News Editor
Staff member
Messages
100,985
what would you say was low and what would you say was high?
I would think it depends on the club and company. I know the Bulldogs' KIA deal was big, for example.

Without such a list it would be impossible to know for sure though, pure speculation really.
 

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