2019 Jerseys/Logos/Sponsorships

[grouch]

The Gallen jumper in the flesh, via Cronulla's twitter feed

The only way to make this jumper good, is if Gallen was wearing the same jersey in the photo on the jersey, creating an infinite loop

 

[Miller was a legend]

a fitting tribute...

yuck!

It is shit, but hey it’s his last game at Shark Park, retiring etc etc, so I reckon just let it go.

Besides Stallion is gonna go ape shit over it, so let the fun begin

 

[GAZF]

Free advertising for Southern Radiology.

 

[greenBV4]

The only way to make this jumper good, is if Gallen was wearing the same jersey in the photo on the jersey, creating an infinite loop

 

[thorson1987]

View attachment 32570

haha holy shit that is epic.

 

[carcharias]

View attachment 32570

Now it’s awesome!!!

 

[The Great Dane]

No you fool! I do care. It's a shame you haven't worked that out. My first degree was in communication studies and Public Relations was a main subject.

I didn't ask if you care. . . I asked why you care.

For a guy with a degree in communication studies you suck at communicating.

 

[T-Boon]

I didn't ask if you care. . . I asked why you care.

For a guy with a degree in communication studies you suck at communicating.

I care because all the different jerseys cheapen the game. It comes across and clubs trying to make money at the expense of the club identity. People pick up on that and it seems like "selling out".

It is nice that the Raiders promoted a charity and it would mean more if it was a one off rather than how it is now with clubs changing their jersey most weeks. Each jersey loses value.

I factor that in as one of the reasons NRL clubs get crap crowds. The decreasing identity. The ,most identifiably jersey in Sydney is the Swans jersey because it rarely changes.

 

[The Marshall]

Found this a bit interesting it’s probably nothing but look at the logo the NRL have used in this wallpaper for the Cowboys. It’s a upgrade on the the current one if you ask me but they might need to change the date.....

 

[thorson1987]

Found this a bit interesting it’s probably nothing but look at the logo the NRL have used in this wallpaper for the Cowboys. It’s a upgrade on the the current one if you ask me but they might need to change the date.....
View attachment 32571

Why would they need to change the date?

The club was established on 30th November 1992.

 

[The Marshall]

Why would they need to change the date?

The club was established on 30th November 1992.

Fair enough I just assumed it was 1995 when they came into comp.

 

[thorson1987]

Fair enough I just assumed it was 1995 when they came into comp.

Can't really establish a club and have it's first season in the same year though.

Looking at it, the Cowboys, Crushers and Reds were all established on the same day, which I guess was the announcement. The warriors though says 1995, although an Auckland based club was announced in May 1992.

 

[The Great Dane]

I care because all the different jerseys cheapen the game. It comes across and clubs trying to make money at the expense of the club identity. People pick up on that and it seems like "selling out".

Firstly the "club identity" doesn't really exist, that is you placing more meaning onto something then is really there because you have a passion for it.

You getting upset at a jersey changing is no different then a hardcore comic book fan getting upset when a character's design is changed for a movie, to you it is deeply meaningful, to the general public, i.e. the majority that make up the target audience, it's just a new superhero movie that they might be interested in spending money to see.

At the end of the day a footy team's logo, jersey, etc, are just part of a brand, a brand that at it's core is really no different then any other brand in it's purpose, and except in the eyes of a tiny minority of fanatics, holds no greater meaning then any other brand to your average punter.

It is nice that the Raiders promoted a charity and it would mean more if it was a one off rather than how it is now with clubs changing their jersey most weeks. Each jersey loses value.

If it were true that there was significant diminishing returns from each different design then the clubs would stop making more and more jerseys as they wouldn't make any money.

The fact that they make money, in some cases lots of money, is the problem that you are always going to run into when you argue against one off jerseys. You may dislike them, but obviously they are very popular with the majority otherwise they wouldn't sell, and the fact that they sell well obviously shows that the majority don't see them as selling out or 'diminishing the clubs identity' and rather see them as either a novelty or maybe even as enhancing their interest in the brand.

I factor that in as one of the reasons NRL clubs get crap crowds. The decreasing identity. The ,most identifiably jersey in Sydney is the Swans jersey because it rarely changes.

Unfortunately the reality is that crowds are more or less the best they have been since about the 60's (i.e. since the advent of broadcasting games on TV) and if I remember correctly the NRL has better merchandise sales on average then the AFL.

So yeah, so much for that theory.

 

[Stallion]

You're absolutely right. A one-off jersey has a devastating effect on their clubs ability to bring in new fans. It wasn't about giving Charity some exposure to existing fans. It wasn't about any fundraising that was being done at the ground at the time.

I'm glad you have a degree in Communication studies where 'Public Relations was a main subject', because I'm sure your expertise is much better than any executive at the Raiders or the NRL. We can ignore all the evidence from sporting codes around the world because you studied Public Relations at one time.

Get off your high horse and look at the actual arguments about the use of a one-off jersey and the impact on expanding the audience. It has minimal impact and in this instance is more about giving back to an important community organisation.

No it wasn't. Don't get churlish with someone whom is calling a spade a spade. The Raiders should have worn a strip that reflected their main green colour. Simple as that. Expose the charity as much as you like

Following on from Timmah's point, I think most people at the Broncos v Souths game wouldn't even have been aware that the Broncos had a charity (GIVIT) on the front instead of NRMA. The jersey design was exactly the same. I would guess that the exposure to Canberra's jersey would have been a lot higher because you would have had more people at the ground and watching it on tv wondering what the different jersey was for. Whilst it goes against brand recognition, the point of the charity jersey is not generate recognition for the team. It is to generate recognition for the charity.

Brand recognition should be maintained. The charity recognition can be done in other ways. The loss and confusion as a result would not have helped the Raiders capture more fans. Good causes are just that. A footy side in a competitive market for the sporting dollar is another. On this we dissagree.

 

[sempmrh]

Confusion when it comes to one-off alternate jerseys would only last as long as it takes to read the score bug. The only occasion where I'd accept that there's some confusion is when the Knights wear their mining jersey against Wests Tigers. The Raiders' charity jersey looks to be based on their current white alternate jersey and is still in club colours (navy has been a Raiders club colour for years).

When it comes to wearing a jersey for charity, the PR benefit that comes from supporting charity far outweighs anything that would be lost from momentary confusion. And since it apparently adds weight when trying to make a point on this subject - I have a bachelor's degree in business specialising in marketing and public relations.

 

[unforgiven]

No it wasn't. Don't get churlish with someone whom is calling a spade a spade. The Raiders should have worn a strip that reflected their main green colour. Simple as that. Expose the charity as much as you like


Brand recognition should be maintained. The charity recognition can be done in other ways. The loss and confusion as a result would not have helped the Raiders capture more fans. Good causes are just that. A footy side in a competitive market for the sporting dollar is another. On this we dissagree.

You do realise you are the only one arguing your side of the argument? What you are arguing is exactly what the club was trying to achieve for the brand awareness of the charity. They wanted people to be asking why are Canberra in a different strip!

 

[T-Boon]

Firstly the "club identity" doesn't really exist, that is you placing more meaning onto something then is really there because you have a passion for it.

A well run sports club has an identity/image. Even a badly run club has an image probably a bad one.

You getting upset at a jersey changing is no different then a hardcore comic book fan getting upset when a character's design is changed for a movie, to you it is deeply meaningful, to the general public, i.e. the majority that make up the target audience, it's just a new superhero movie that they might be interested in spending money to see.

I think this part here is particularly wrong. At least from my perspective it is. The target audience with jersey design in my perspective is the existing fan. Trying to increase their level of loyalty and support so they will connect more and get up off the couch and out to the stadium. That is the main problem clubs have converting casual TV fans into ground attending fans.

At the end of the day a footy team's logo, jersey, etc, are just part of a brand, a brand that at it's core is really no different then any other brand in it's purpose, and except in the eyes of a tiny minority of fanatics, holds no greater meaning then any other brand to your average punter.

In my opinion sports club brands and purposes/motives are a bit different to other products. For instance people looking for a sports club to support are probably looking for a sense of belonging which isn't the case for most other product. The sports club brand should try to tap into that - make the fan feel part of something.

If it were true that there was significant diminishing returns from each different design then the clubs would stop making more and more jerseys as they wouldn't make any money.

The fact that they make money, in some cases lots of money, is the problem that you are always going to run into when you argue against one off jerseys. You may dislike them, but obviously they are very popular with the majority otherwise they wouldn't sell, and the fact that they sell well obviously shows that the majority don't see them as selling out or 'diminishing the clubs identity' and rather see them as either a novelty or maybe even as enhancing their interest in the brand.


Unfortunately the reality is that crowds are more or less the best they have been since about the 60's (i.e. since the advent of broadcasting games on TV) and if I remember correctly the NRL has better merchandise sales on average then the AFL.

So yeah, so much for that theory.

All I know is that the AFL clubs are a lot better at this stuff (by that I mean everything) than NRL clubs and they don't seem to mess with their jerseys anywhere near as much as NRL clubs. I suspect that is a deliberate thing and is most likely based on research they have either done themselves (or stolen from American sports...which they do) and AFL convert TV fans into ground attending fans at a much more impressive rate that NRL.

 

[Stallion]

Confusion when it comes to one-off alternate jerseys would only last as long as it takes to read the score bug. The only occasion where I'd accept that there's some confusion is when the Knights wear their mining jersey against Wests Tigers. The Raiders' charity jersey looks to be based on their current white alternate jersey and is still in club colours (navy has been a Raiders club colour for years).

When it comes to wearing a jersey for charity, the PR benefit that comes from supporting charity far outweighs anything that would be lost from momentary confusion. And since it apparently adds weight when trying to make a point on this subject - I have a bachelor's degree in business specialising in marketing and public relations.

That's great. I also have a Masters degree in teaching but can see the benefit of a club wearing it's main colour when on primetime FTA tv. Think about win /win for both the charity and club can be achieved by still adhering to main club colours. For instance a designated charity banner for players to run through prior to kickoff would have worked along with the Raiders wearing their most familiar strip. Some people don't see this? Others do.

 

[Stallion]

You do realise you are the only one arguing your side of the argument? What you are arguing is exactly what the club was trying to achieve for the brand awareness of the charity. They wanted people to be asking why are Canberra in a different strip!

Lol. We are chatting on a thread that little or negligible people will ever see. The viewers (especially new ones,youngsters & the elderly)on Sunday afternoon would be wondering what side was playing Manly? You also assert that I'm the only one arguing /supporting this point. That's not true.Others have chipped in and have 'liked' the comments put forward. So trying to isolate me as a lone wolf is a fairly low and misleading act. Then again we are chatting about a means of misleading the public !?

 

[unforgiven]

Lol. We are chatting on a thread that little or negligible people will ever see. The viewers (especially new ones,youngsters & the elderly)on Sunday afternoon would be wondering what side was playing Manly? You also assert that I'm the only one arguing /supporting this point. That's not true.Others have chipped in and have 'liked' the comments put forward. So trying to isolate me as a lone wolf is a fairly low and misleading act. Then again we are chatting about a means of misleading the public !?

Mate, you always find something to be offended by or complain about, honestly I have never seen someone whinge so much in my life. The idea of wearing this jersey was to get people talking about why they were not in their usual colours, that is the whole point of the exercise. It is called awareness raising for a reason!

The club was doing a good thing to promote a charity and you still find something to whinge and sook about. I could understand if it was a movie promotion etc, but this was for a charity. A charity that has had its government funding stripped and you want to complain that the jumper is not green? Really says all that is needed to be said about you doesn't it?