One game 'memberships' shouldn't be included in the total, gives a false indication of what a member base is. Sure it's great to help build a database of supporters to turn into member but effectively they're just people buying a ticket to one match. Should be a 3 game minimum to be called a 'member'.
Interested to know why you think this.
I used to be annoyed at the Bunnies because they have so many non-ticketed members but the more I thought about it, good on them for understanding that not everyone wants to go to every game but still signing people up as a captive audience.
The more members clubs have - ticketed or not - the more people they have the ability to market directly to for all kinds of purposes.
I also think it's shit that someone is considered any less a member because they can't attend as many games, whether that's for health, location or other reasons. Why should they be not considered a member?