yakstorm
First Grade
- Messages
- 6,090
Unfortunately the news about ISC isn't surprising. As many have said, there has been rumblings for around 18 months now, and the impact of COVID has just brought it to a head.
ISC are unlikely to go under, but as @Muz Dragon said, they'll drastically shrink the number of properties they own.
Unfortunately for ISC, the merchandise market for NRL clubs has been changing. Jerseys and training gear aren't as big as they were even a few years ago and ISC made some bids which were well over what they should have to secure club deals.
Licensing for Marvel plus the rights to the Broncos and Queensland Origin, I'm sure haven't helped, as I don't believe ISC has made the margins they hoped out of those deals (despite selling plenty of units).
This may see the likes of Puma, Adidas, Reebok, etc come back into the market as they were never prepared to pay the cash ISC was throwing around (nor be as flexible with clubs on 'special' kits), although it may just see someone local throw the cash around instead and repeat the mistakes.
ISC are unlikely to go under, but as @Muz Dragon said, they'll drastically shrink the number of properties they own.
Unfortunately for ISC, the merchandise market for NRL clubs has been changing. Jerseys and training gear aren't as big as they were even a few years ago and ISC made some bids which were well over what they should have to secure club deals.
Licensing for Marvel plus the rights to the Broncos and Queensland Origin, I'm sure haven't helped, as I don't believe ISC has made the margins they hoped out of those deals (despite selling plenty of units).
This may see the likes of Puma, Adidas, Reebok, etc come back into the market as they were never prepared to pay the cash ISC was throwing around (nor be as flexible with clubs on 'special' kits), although it may just see someone local throw the cash around instead and repeat the mistakes.