The Game 2022 Jerseys, Sponsorship, Logos etc

[Perth Red]

Why does Dragons look like a Tigers jersey?

 

[cooko]

Newcastle Knights Indigenous Jersey

I know the sponsor boxes completely ruin this jersey but surely the jersey designers know that a Newcastle knights jersey has a big green box on the front and 2 big rectangles on the back and could tweak the design to suit.

 

[Mr. Shaman]

Dragon good
Knight very bad

 

[Hit The Post]

Bulldogs 2022 Indigenous jersey.

 

[MugaB]

Bulldogs 2022 Indigenous jersey.

View attachment 61418

Can you see the difference in sponsorships working with the jersey design? Bulldogs Good, Knight wery wery bad!

 

[Nuke]

Sponsorships and their integration aside, I really do like the Knights indigenous jersey. My only thing would be the white patterns. If they wanted to distinguish them from the red patterns, I'm thinking a lightish blue colour would still make them easily visible but yet still within the club's colour scheme of red and blue.

 

[It's Been Done]

Canberra Indigenous jersey

There is also a Indigenous run out tee

 

[Frailty]

I like their run out tee better than the jersey...

 

[Colk]

I like their run out tee better than the jersey...

As a Raiders fan, 100% agree

 

[Frailty]

As a Raiders fan, 100% agree

Is there any reason why Canberra seem to be moving away from the Green in favour of Navy Blue? Just seems so odd to move away from a unique colour associated with your club in favour of being another blue team.

 

[Colk]

Is there any reason why Canberra seem to be moving away from the Green in favour of Navy Blue? Just seems so odd to move away from a unique colour associated with your club in favour of being another blue team.

I totally agree. They really should just use the iconic lime green jersey for the vast majority of games like St George does with their red V. When they play Souths is the only time they need to change the jersey - maybe make it mostly white

 

[The Great Dane]

The jersey's fine, in fact it's better than most of the others IMO, but it's pretty random that they went with a design that's got basically nothing to do with Canberra or the local region.

Having indigenous jerseys yearly is making them lose their lustre anyway. If the NRL was smart they'd allow the clubs the freedom to try other things instead of forcing them to have an indigenous jersey each year, otherwise the indigenous jerseys will become part of the yearly routine and there won't be anything special or interesting about them anymore.

 

[The Great Dane]

Is there any reason why Canberra seem to be moving away from the Green in favour of Navy Blue? Just seems so odd to move away from a unique colour associated with your club in favour of being another blue team.

Put simply navy streetwear sells better than lime green.

Higher merch sales and exposure through the free advertising of people wearing their kit out and about is invaluable, and when they saw how successful the Seattle Seahawks move to bright green, navy, and silver grey was they thought they'd copy it.

Their plan has definitely worked as well. You see way more of the navy kit around town than you ever saw of lime green stuff. I'd still argue that their re-brand could have been even more successful if they went about it differently, but that's a different discussion.

 

[Hit The Post]

Storm 2022 Alternate jersey. Really wish the colours were swapped.

Melbourne Storm 2022 Castore Mens Alternate Jersey

Melbourne Storm 2022 Castore Mens Alternate Member Jersey

shop.melbournestorm.com.au

 

[kdalymc]

Storm 2022 Alternate jersey. Really wish the colours were swapped.

View attachment 61436

Melbourne Storm 2022 Castore Mens Alternate Jersey

Melbourne Storm 2022 Castore Mens Alternate Member Jersey

shop.melbournestorm.com.au

Wtf is that. And what's a storm alternate for?

 

[sempmrh]

The bolts on that jersey are just awful. 40% of Storm members voted for that - which means 40% of Storm members have no taste. To be fair, though, none of the options up for voting were very good.

 

[Frailty]

Put simply navy streetwear sells better than lime green.

Higher merch sales and exposure through the free advertising of people wearing their kit out and about is invaluable, and when they saw how successful the Seattle Seahawks move to bright green, navy, and silver grey was they thought they'd copy it.

Their plan has definitely worked as well. You see way more of the navy kit around town than you ever saw of lime green stuff. I'd still argue that their re-brand could have been even more successful if they went about it differently, but that's a different discussion.

The thing is I’m not even against having navy blue in the colour scheme. Merch can use the dark colour more than the dominant. A lot of Sharks merch is predominantly black. Have the green as the jersey, and navy blue as the predominant merch colour.

 

[Nuke]

The thing is I’m not even against having navy blue in the colour scheme. Merch can use the dark colour more than the dominant. A lot of Sharks merch is predominantly black. Have the green as the jersey, and navy blue as the predominant merch colour.

This.

 

[The Great Dane]

The thing is I’m not even against having navy blue in the colour scheme. Merch can use the dark colour more than the dominant. A lot of Sharks merch is predominantly black. Have the green as the jersey, and navy blue as the predominant merch colour.

I'm not defending it, just describing what's almost certainly their logic.

I would argue that the brand needs/needed a big update, but the way they went about it was silly.

 

[MugaB]

This.

I'll double that....
Problem is clubs that do the opposite, they have brightly colored merch polo wear, like tigers, but stay boring black on the field,
Canberra would be ok to strutt the navy on merch, but need to keep the lime uniquely present on field... best team so far use of with merch regarding colors is Melbourne storm, fkn purple everything, then make a nice navy polo and trim it with gold and purple, there are clubs that f**k even the easiest color schemes... only 13 blokes on the field need to wear a ridiculous pink panther jeresy, the merch sticks to its core colors.. so when canberra strutted out wuth navy/silver combo last year, you'd have to say who the f**k is this?