2022 NRL ratings

[Iamback]

That article really is excellent. The viewing hours differential really must make a difference to the potential for each game to negotiate with networks. I’m strongly against moving to quarters though. Kills the games momentum.

Which why don't go to quarters, Work on the push to the US. Especially as they have been given a World Cup, Any deal done to US channels will make up for the short fall that less advertisement brings in

 

[Iamback]

Does sports count ?

Yes Sports and News are the 2 major players

 

[Iamback]

On FTA in Melbourne

In Melbourne, the NRL averaged 14,000 on Nine/Gem through the season with the top rating game being round 22s Panthers/Storm with 60,000. In all the secondary NRL cities, the NRL averaged a combined 29,000 for the season with #1 being the Panthers/Storm in R19 averaging 81,000

2022 NRL/NRLW Season TV Ratings - Sports Industry AU

NRLW (1) In 2022, the average audience on Channel Nine has eclipsed the combined average for both broadcasters in 2020. About 150,000 people have tuned in to watch NRLW matches on Channel Nine in metropolitan and regional markets. The 53 per cent increase in viewers on Nine is reflected in a...

www.footyindustry.com

All Storm FTA Ratings in Melbourne this year

Code	Round	Date	Day	Time	Home	Away	Venue	Melbourne
NRL	22	11-Aug	Thu	1950	Penrith	Melbourne	Bluebet Stadium	60,000
NRL	24	26-Aug	Fri	1955	Melbourne	Sydney	Aami Park	51,000
NRL	12	26-May	Thu	1950	Melbourne	Manly	Aami Park	46,000
NRL	16	30-Jun	Thu	1950	Manly	Melbourne	4Pines Park	37,000
NRL	25	1-Sep	Thu	1950	Parramatta	Melbourne	Commbank Stadium	32,000
NRL	23	19-Aug	Fri	1955	Brisbane	Melbourne	Suncorp Stadium	31,000
NRL	15	17-Jun	Fri	1955	Melbourne	Brisbane	Aami Park	29,000
NRL	2	17-Mar	Thu	2005	Melbourne	South Sydney	Aami Park	26,000
NRL	10	14-May	Sat	1945	Melbourne	Penrith	Suncorp Stadium	25,000
NRL	4	3-Apr	Sun	1605	Melbourne	Canterbury	Aami Park	20,000
NRL	17	8-Jul	Fri	1955	Newcastle	South Sydney	McDonald Jones	17,000
NRL	18	17-Jul	Sun	1,605	Melbourne	Canberra	Aami Park	16,000
NRL	11	19-May	Thu	1950	Newcastle	Brisbane	McDonald Jones	13,000
							Average	31,000

In Sydney, the citys AFL FTA average was 28,000 per game. Matches involving the Swans averaging 51,000 per game on 7/7mate, while the Giants again struggled for audience, pulling in 24,000 viewers per game on FTA.

In Brisbane, the city average for the AFL season on FTA was just 27,000. Matches involving Brisbane averaged 43,000, while the Suns averaged 23,000 per game

In Melbourne, the city average for 2022 was 223,000 - the top 10 games rated 300k or higher. 5 clubs – Dees, Pies, Dogs, Blues and Tigers beat the 223k average mark. The average is bought down by North Melbournes lone Melbourne broadcast game audience of 83,000. North were the lowest rating team of the season, but hardly any FTA.

2022 AFL TV Ratings - Sports Industry AU

State Leagues The growth in the AFL’s digital footprint was well received by fans, with an average of 5000 weekly users streaming VFL matches and a further 2000 average users live streaming WAFL matches. Viewership for the WAFL competition in 2022 attracted nearly 750,000 people across the...

www.footyindustry.com

Yet in another thread, people got cut I called Storm a side with a niche following. Like AFL in NSW/QLD it very much is

 

[Wb1234]

Yes Sports and News are the 2 major players

So that should mean more bidding for the nrl then

 

[Ride the Lion to Zion]

negotiated separately until recently - but yes as said there are some national broadcast partners for the NRL

Won't the "national broadcast partners" be where the big bucks are?

I still question the relevance of the posted article on regional advertising to NRL coverage. It mentions goods on supermarket shelves. The bulk of ads promoting these won't be specific to regional areas. All the associated costs will show up as national or international spend.

BTW, is there anything in the argument that with so much ad revenue now being funnelled to California, this shifts the focus in English-speaking countries from national to local?

 

[Ride the Lion to Zion]

All Storm FTA Ratings in Melbourne this year

Code	Round	Date	Day	Time	Home	Away	Venue	Melbourne
NRL	22	11-Aug	Thu	1950	Penrith	Melbourne	Bluebet Stadium	60,000
NRL	24	26-Aug	Fri	1955	Melbourne	Sydney	Aami Park	51,000
NRL	12	26-May	Thu	1950	Melbourne	Manly	Aami Park	46,000
NRL	16	30-Jun	Thu	1950	Manly	Melbourne	4Pines Park	37,000
NRL	25	1-Sep	Thu	1950	Parramatta	Melbourne	Commbank Stadium	32,000
NRL	23	19-Aug	Fri	1955	Brisbane	Melbourne	Suncorp Stadium	31,000
NRL	15	17-Jun	Fri	1955	Melbourne	Brisbane	Aami Park	29,000
NRL	2	17-Mar	Thu	2005	Melbourne	South Sydney	Aami Park	26,000
NRL	10	14-May	Sat	1945	Melbourne	Penrith	Suncorp Stadium	25,000
NRL	4	3-Apr	Sun	1605	Melbourne	Canterbury	Aami Park	20,000
NRL	17	8-Jul	Fri	1955	Newcastle	South Sydney	McDonald Jones	17,000
NRL	18	17-Jul	Sun	1,605	Melbourne	Canberra	Aami Park	16,000
NRL	11	19-May	Thu	1950	Newcastle	Brisbane	McDonald Jones	13,000
							Average	31,000

There's a Newcastle v South Sydney game in this table of Storm ratings.

Random Souths fan strikes again.

 

[Iamback]

So that should mean more bidding for the nrl then

Not really, Ch7 are broke
Ch10 useless
ABC and SBS no money

 

[Wb1234]

Not really, Ch7 are broke
Ch10 useless
ABC and SBS no money

It’s about streaming giants ie Netflix google Amazon having to buy or make Australian content

 

[The_Wookie]

Won't the "national broadcast partners" be where the big bucks are?

They go with the broadcast, not necessarily in the advertising breaks between play or half time. Those were not previously negotiated nationally and at differing rates.

I still question the relevance of the posted article on regional advertising to NRL coverage. It mentions goods on supermarket shelves. The bulk of ads promoting these won't be specific to regional areas. All the associated costs will show up as national or international spend.

Many if not most ads are advertised regionally, not nationally. Even an ad for national brands can vary between regions and cities.

 

[The_Wookie]

There's a Newcastle v South Sydney game in this table of Storm ratings.

Random Souths fan strikes again.

lol that there is. my error there.

 

[The_Wookie]

Not really, Ch7 are broke
Ch10 useless
ABC and SBS no money

The Great Hope lies with Paramount/Ten being able to convince someone they can do the job. They've got a couple of years to convince the NRL, with AFL and Cricket now out of the picture.

It’s about streaming giants ie Netflix google Amazon having to buy or make Australian content

This may or may not include sport. Im not sure.

The standard requires all commercial free-to-air television licensees to broadcast an annual minimum transmission quota of 55 per cent Australian programming between 6 am and midnight. Commercial broadcasters are also required to provide at least 1460 hours of Australian programming on their non-primary channels each year. In addition, there are specific minimum annual sub-quotas for first-run Australian adult drama, documentary and children’s programs.

Industry Standards – Free TV Australia

www.freetv.com.au

 

[Wb1234]

The Great Hope lies with Paramount/Ten being able to convince someone they can do the job. They've got a couple of years to convince the NRL, with AFL and Cricket now out of the picture.



This may or may not include sport. Im not sure.

The standard requires all commercial free-to-air television licensees to broadcast an annual minimum transmission quota of 55 per cent Australian programming between 6 am and midnight. Commercial broadcasters are also required to provide at least 1460 hours of Australian programming on their non-primary channels each year. In addition, there are specific minimum annual sub-quotas for first-run Australian adult drama, documentary and children’s programs.

Industry Standards – Free TV Australia

www.freetv.com.au

If it does include sport then it’s massive

 

[Iamback]

If it does include sport then it’s massive

Cheaper to make trashy reality shows then dropping $500m a year on a sport

 

[Perth Red]

Yet in another thread, people got cut I called Storm a side with a niche following. Like AFL in NSW/QLD it very much is

Once again Storm don’t have niche following, by RL, and most professional,sports in Australia, standards they have a major following.
What does have a niche following in melbourne is rugby league, and that’s on the pathetic investments and not holding fta partners accountable the arlc has made in the sport in Victoria over the last 30 years.

but still 1.1million plus finals and origin fta total viewing audience in Australia's soon to be major city isn’t to be sniffed at Id suggest,

 

[Pneuma]

Once again Storm don’t have niche following, by RL, and most professional,sports in Australia, standards they have a major following.
What does have a niche following in melbourne is rugby league, and that’s on the pathetic investments the arlc has made in the sport in Victoria over the last 20 years.

but still 1.1million plus finals and origin fta total viewing audience in Australia's soon to be major city isn’t to be sniffed at Id suggest,

Nearly wrote a positive post but had to fall into the negative space as always

 

[Perth Red]

Won't the "national broadcast partners" be where the big bucks are?

I still question the relevance of the posted article on regional advertising to NRL coverage. It mentions goods on supermarket shelves. The bulk of ads promoting these won't be specific to regional areas. All the associated costs will show up as national or international spend.

BTW, is there anything in the argument that with so much ad revenue now being funnelled to California, this shifts the focus in English-speaking countries from national to local?

Not sure if youve seen much regional tv but from what I’ve seen it’s ads for tractors and colour bond sheeting with the local curry house thrown in. It’s not for national companies who may have very few outlets, if any, in those markets. Hence why 90% of advertising is spent in metro markets where these big brands have outlets Despite the 70/30 population split. How many Harvey Normans are in regional australia compared to metro cities for example?

 

[Pneuma]

Not sure if youve seen much regional tv but from what I’ve seen it’s ads for tractors and colour bond sheeting with the local curry house thrown in. It’s not for national companies who may have very few outlets, if any, in those markets. Hence why 90% of advertising is spent in metro markets where these big brands have outlets Despite the 70/30 population split. How many Harvey Normans are in regional australia compared to metro cities for example?

I live in a regional market and guess what? You are wrong as usual. I suppose being the resident expert in everything does have its pitfalls. You just make stuff up to suit your anti ARLC agenda. The advertising in regional markets certainly differs but it’s nowhere as localised as you suggest. And yes we do have national companies based in our quaint little hovels and even the odd Harvey Norman god bless us!

 

[Iamback]

Once again Storm don’t have niche following, by RL, and most professional,sports in Australia, standards they have a major following.
What does have a niche following in melbourne is rugby league, and that’s on the pathetic investments and not holding fta partners accountable the arlc has made in the sport in Victoria over the last 30 years.

but still 1.1million plus finals and origin fta total viewing audience in Australia's soon to be major city isn’t to be sniffed at Id suggest,

They have had the most dominate team for last 20 years and no traction

 

[Wb1234]

They have had the most dominate team for last 20 years and no traction

It’s a shame a lot of the recent successful nrl clubs are the storm and roosters who aren’t hugely popular

manly too

so many comps over ten plus years won by the less popular sides

 

[ayatollah_murdoch]

It’s a shame a lot of the recent successful nrl clubs are the storm and roosters who aren’t hugely popular

manly too

so many comps over ten plus years won by the less popular sides

You can add Penrith to that list, too.

I'm talking popularity. Theyre a fart in the wind compared to the likes of Dragons, Eels etc.