2022 NRL ratings

[The Penguin #6.]

Has no-one here watched pre-season footy before? It's always been in quarters!

This is nothing new.

Can someone also point out where adding two short breaks in 80min game suddenly mean Millions in extra TV money?

Correct me if I`m wrong but an extra 10 minutes (2 x`s 5) in a 90min game (2 x`s 40 + 10 min. half-time) is a 10 % + increase in content or air-time for broadcasters. Especially unlike pre- or post-game shows where you don`t have a captive audience. Would that equate to a ~ 10 % increase in that broadcast value.

 

[The Penguin #6.]

Quarters take away the dominant teams momentum and lets weaker teams off the hook. Hate them.

In that case could play keep going until the end of the set. Funny it`s about the only time union ever gets exciting is the way they keep play going at their breaks until there is a stoppage, there does seem to be an extra sense of urgency when this occurs.

 

[Perth Red]

Most adverts on kayo at the weekend were for their own sports up and coming coverage, there was very few actual product adverts. Would 30min of fta advertising extra a round really be worth enough to change the way the game is played?
Then What about internationals if nrl is playing to very different game structure to the rest of the world?

 

[The Penguin #6.]

But it`s not really dependent on what the broadcaster uses those extra breaks for, advertising would be great, but having the opportunity to plug their own up-coming events to a captive audience would be valuable to them as well.
And then there is the issue that in effect, the extra breaks are effectively adding more content and we know how valuable content is. The more time viewers are tied up to your station, the less likely they are to go elsewhere. That`s basically the whole argument about providing extra teams and games for a broadcaster.

 

[Iamback]

I don’t particularly like them per se but extra advertising probably will help the broadcaster revenue.

Is the extra money worth ruining the game? I want to see smart players taking advantage of a tired defender. Qtrs doesn't allow that

 

[Iamback]

Yeh I’m just an old angry man shouting at clouds lmao (I was thinking what you said when I posted mine)

arlc was thinking about 4 x 25 minute quarters which is actually better as it’s a bit more fatigue back in the game which quarters reduces

fox didn’t go to adds during the quarter breaks though

Because it isn't set qtrs, A stoppage close to 20 mins they have drinks if it was planned. We'd cop non stop ads in the break

 

[Wb1234]

There’s better ways to get more tv money than changing the nature of the game

more teams
More internationals etc

it’s just a lazy solution moving to quarters

 

[The_Wookie]

My estimates were 134.47m for the premiership cumulative audience. Wasnt expecting to be over lol

 

[Pneuma]

My estimates were 134.47m for the premiership cumulative audience. Wasnt expecting to be over lol

About 1% out? Pat yourself on the back mate.

 

[Perth Red]

what does linear audience mean?
good estimate!

 

[The_Wookie]

what does linear audience mean?
good estimate!

Linear audience - non streaming. (fta/sete top box)

I mean i used all available reporting to come up with the estimate. To be 1% off kind of validates the work I do, as opposed to folks who say theres no point bothering.

 

[RL The greatest game]

Linear audience - non streaming. (fta/sete top box)

I mean i used all available reporting to come up with the estimate. To be 1% off kind of validates the work I do, as opposed to folks who say theres no point bothering.

Keep up the good work

 

[Perth Red]

Linear audience - non streaming. (fta/sete top box)

I mean i used all available reporting to come up with the estimate. To be 1% off kind of validates the work I do, as opposed to folks who say theres no point bothering.

cheers

 

[Wb1234]

Linear audience - non streaming. (fta/sete top box)

I mean i used all available reporting to come up with the estimate. To be 1% off kind of validates the work I do, as opposed to folks who say theres no point bothering.

You are probably correct and nrl made a mistake

 

[The_Wookie]

NRL season can officialy be said to have beaten the AFL on official data.

 

[docbrown]

I find it interesting that the Eels vs Storm 2023 NRL opening game beat all but one of the AFL’s 2022 regular season games.

 

[Cumberland Throw]

Looks like oztam have called bullshit ..

Tbh the numbers do seem crazy high

 

[Wb1234]

Looks like oztam have called bullshit ..

Tbh the numbers do seem crazy high

Yeh no way afl is getting that many viewers each week

 

[Pneuma]

Yeh no way afl is getting that many viewers each week

Our little friend always pokes up with some nrl negativity. Been at it for years.

 

[Wb1234]

Yeh no way afl is getting that many viewers each week

Yes

Sounds a bit upset with Wookies post showing nrl dominance in tv ratings

I can’t wait till the first round of the afl season when he’ll post on the crowd thread about the wonderful crowds they get