But the $416 m p/a was broken down by Foxtel- $216 plus Seven $150 and Telsra $50m. But Telstra isn't directly going to pay for live sporting rights anymore.
Quote AFR or Fin
Telstra is poised to pull back from paying big fees for
digital sports broadcasting rights, a move that will come as a blow to the NRL and AFL, which are both in the market for billion-dollar rights deals.
The telco giant believes the digital rights are too costly and instead will seek to partner with sports and stadiums on technology and production services, while acting as an aggregator for other rights holders to stream content through
its upcoming Telstra TV service.
"This is driving the sports crazy," said one source, who noted that the sports would increase the pressure on broadcasters such as Seven West Media, Foxtel and Nine Entertainment Co to pay big money for digital rights to complement their free-to-air and pay-TV live rights.
Link
Telstra is poised to pull back from paying big fees for digital sports broadcasting rights, a move that will come as a blow to the NRL and AFL's billion-dollar rights deals.
www.afr.com
Behind pay wall but check out no more pay walls-
So it's $416 AFL p/a minus Telstra ( 50million anually) which equals $366 p/a. _ give them twenty mill increase that's only $386 million- so NRL WINS