Iamback
Referee
- Messages
- 20,726
Newcastle were the FTA team, So the Regionals will push the 2 closer together.
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advertising spend is in metro, hence why the metro ratings matter more.
they sell as a metro package for the big advertisers. Its one of the reasons why seven pay a lot more than nine for the respective sports. Across metro yesterday AFL drew more than double and took 9th place, thats money in the bank for seven advertising and again one of the reasons they will pay big to try and keep afl out of tens hands. Friday night it drew double NRL's as well across metro and sat in 5th spot compared to NRL's 15th spot.
nailed it
They're still reaching 60-100k in those two markets, whilst at the same time reaching massively into the other 3 main markets. There's a reason Seven pay AFL $20-25mill cash a year more than Nine pay NRL.
Before you cream your pants the article actually says possibly below $473m and even with that the fumbleball nonces are going to have to weigh up exactly how many fans they are prepared to lose if they put most of the game behind a paywall, and also possibly scrap games being shown mandatorily in their home states as Ten /Paramount attempt to maximise the number to sign up. I don`t think fumbleball will risk it and Fox and Seven will know this.
if nothing else it puts to bed that Ch10 was smoke and mirrors and not going to bid. Its going to create competitive tension and thats what brings big money as we saw in NZ. First bids are always lower than your willing to pay. If 7/Fox match $473mill it will take 10 over $500 to pry it away. AFL will go with tried and tested unless the $'s are worth the risk of a new partner. Its a shame no one else wants to buy the NRL rights.
Which means they accept even less from the current rights holders
omfg
so
for 14th V 15th
yeh that’s weird how they take different games and then aggregate them in the metrosfor 14th V 15th
yea big crisis
still watched by 700K all up
their 459K metro was for 3 different games shown in all markets so their figure is hugely misleading
not one of their games on its own yesterday would have outrated the rubbish game ch 9 covered in the NRL
the aflol is not the big deal it thinks it is
yes as we do every week on Fox, why we dont get a lot more money I dont know.
thats what we should be doing instead of playing at sht times like 6pm on a Friday, NRL is so dumb
Right NOW the AFL get around $366m per year, right now. So the negotiations or the media players could think what are they (AFL) getting payed now, before they put together a bid which would then take a hard look at all figures including rating and subscriptions. So right now they getting $366. The problem for the AFL is the Australian parties know what they are paying right now in the 2022. But the bigger problem is they KNOW what they are paying for the years 2023-2024. Using deductive reasoning, like we (Foxtel payed $230m) so other parties payed $243m which is a quarter of a billion for a year, how likely is that, thus they can call B/S on the $473 figure by deductive reasoning. They will pay UNDERS for the next 2025 contract .
Haha, wishful thinking. The last deal was $416mill a year, it won’t be less than that and with the conformation that there are two bidders it could be substantially more depending on how critical the bidders see it as being to their futures business. For example could Kayo/fox sports survive if it lost 500k plus subscribers?
