A lot of the so call "Casual" Storm fans are now getting a lot more serious about our great game of Rugby League.
They now follow the Melbourne Storm 50 50 with their AFL team of choice.
Plus everyone in Melbourne is totally behind the Storm so that is powerful and full of energy whereas you might be a richmond fan and your mate is an essendon fan so you cant really support them together.
This is the advantage the Storm have in a one team town obsessed by sport because the winters in Mexico are long and wet and cold and bleak.
So, Storm mania is taking over, in the coffee shops and at the canteens and water coolers at work, or more likely in the online meetings as everyone in Melbourne works from home because it is too bleak to go outside. At least, all those people who work for the Victorian State Government still work from home which just means more online time when they should be working for people to click on "What is happening at the Storm?".
They need content to change every 5 minutes online to keep up with the demand down at Storm headquarters.