The_Wookie
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That's what cultists do. I'm sure it will also be spouted endlessly in meaningless PR spin pieces from the Church of Fumbleology aka AFL HQ.
Ive had this out with folks over there a couple of times now. No one Ive written with or for is buying into the change. I dont know any ratings people that trust the data, and it wont be gold certified for at least a year.
Nines PR releases are full of reach data too - especially around the NRL grand final and origin. Ten/Football Australia have done it for socceroos ratings for years. FIFA were trotting them out during the womens world cup. This isnt just a AFL/Seven thing.