Karl15
Juniors
- Messages
- 8
Some of the stats released in the last few weeks really give a good indication of total viewing numbers, and in turn, the relative values of the codes to Foxtel
The AFL has 198 regular season games which last approximately 3 hours at an average audience of 397,000 which equals 594 hours and a total audience of 2.358million
The NRL has 204 regular season games which last approximately 2 hours at an average audience of 483,000 which equals 408 hours and a total audience of 1.971 million
Leaving Origin (which is exclusive to Nine) and Finals (which are all shown live free to air as well) you would expect the NRL to get a television deal approx 83.5% of the Foxtel AFL deal based on total audience time watched.
The AFL did a deal for $643 million per year. They never announced the breakup between Seven and Fox but media talk at the time had it a 65% Fox/35% Seven split, meaning Fox paid approx $418 million. If we received 83.5% of the AFL deal as per the above calcs we should get approx $350 per year from Fox, which I agree sounds a bit low comparatively.
It does show the value of expansion, if we can get 20 teams playing 24 games each, that would mean 240 games x 2 hours x 483,000 average audience and a total audience of 2.318million, almost equal to the AFL,
They're the figure I'd be quoting to Foxtel if I were V'Landys demanding we get at least $400 million from Foxtel in the next deal. They should be paying what Fox and Nine are paying now just for subscription TV for a 20 team comp.
Go the Western Bears! Go the Keas! Go the Hunters!
The bigger question is why our free-to-air deal is so far behind the AFL's, especially when we have 3 x Origin games that rate 4 times the highest club game. That I don't have an answer for
The AFL has 198 regular season games which last approximately 3 hours at an average audience of 397,000 which equals 594 hours and a total audience of 2.358million
The NRL has 204 regular season games which last approximately 2 hours at an average audience of 483,000 which equals 408 hours and a total audience of 1.971 million
Leaving Origin (which is exclusive to Nine) and Finals (which are all shown live free to air as well) you would expect the NRL to get a television deal approx 83.5% of the Foxtel AFL deal based on total audience time watched.
The AFL did a deal for $643 million per year. They never announced the breakup between Seven and Fox but media talk at the time had it a 65% Fox/35% Seven split, meaning Fox paid approx $418 million. If we received 83.5% of the AFL deal as per the above calcs we should get approx $350 per year from Fox, which I agree sounds a bit low comparatively.
It does show the value of expansion, if we can get 20 teams playing 24 games each, that would mean 240 games x 2 hours x 483,000 average audience and a total audience of 2.318million, almost equal to the AFL,
They're the figure I'd be quoting to Foxtel if I were V'Landys demanding we get at least $400 million from Foxtel in the next deal. They should be paying what Fox and Nine are paying now just for subscription TV for a 20 team comp.
Go the Western Bears! Go the Keas! Go the Hunters!
The bigger question is why our free-to-air deal is so far behind the AFL's, especially when we have 3 x Origin games that rate 4 times the highest club game. That I don't have an answer for
