2024 TV and Streaming Ratings Discussion

[Frank Burge]

Yes but that doesn't allow for extra ad space. 1.5 is much easier to make

What are you talking about , that is the run time of each program calculating minutes by multiplying 1.5 is wrong

 

[Iamback]

What are you talking about , that is the run time of each program calculating minutes by multiplying 1.5 is wrong

Ok use your 1.35 figure

Now add up how many commercials are in both programs

Then you will see what is more value to networks

 

[taste2taste]

Ok use your 1.35 figure

Now add up how many commercials are in both programs

Then you will see what is more value to networks

I watched the Swans game and they had an ad break after every goal, every couple of minutes.

I watched the NRL game later and they had an ad break after some, not all, of the tries. Maybe every 10 minutes.

Next FTA has to have more advertising, we should be doing what the Car Racing does and have picture and picture advertising, we could do that after every try, scrum, drop out ..etc

 

[Frank Burge]

Ok use your 1.35 figure

Now add up how many commercials are in both programs

Then you will see what is more value to networks

I was correcting the above post regarding how he was calculating minutes , nothing to do with ad breaks or value

 

[Iamback]

I was correcting the above post regarding how he was calculating minutes , nothing to do with ad breaks or value

The post was comparing the value's though

 

[Frank Burge]

Bu

The post was comparing the value's though

t the way he calculated was wrong . He has to use the correct formula otherwise how can you make a good call on perceived value

 

[The_Wookie]

those figure are wrong and has been debunked before,

Thats right, it was pointed out here that we were basing our calculations on match play time, not the broadcast time. Adjustments had to be mad.

AFL on Fox approx 155 min run time , NRL on Fox 115 min run time . So a multiplier of 1.35 not 1.5. 4 x nrl games = 3 x af

AFL matches = 207 matches * 155 minutes per match * 397,000 average viewers / 60 = 212,295,750 hours
NRL matches - 204 * 115 minutes * 483,000 / 60 = 188,853,000 hours (88%)

feel free to correct the calculations.

 

[Iamback]

I watched the Swans game and they had an ad break after every goal, every couple of minutes.

I watched the NRL game later and they had an ad break after some, not all, of the tries. Maybe every 10 minutes.

Next FTA has to have more advertising, we should be doing what the Car Racing does and have picture and picture advertising, we could do that after every try, scrum, drop out ..etc

Yeah a good NRL game is free flowing and you want fatigue so qtrs don't work

Supercars produce their own content but have less races so it is easier and cheaper but is where NRL should go in the future

 

[Iamback]

Thats right, it was pointed out here that we were basing our calculations on match play time, not the broadcast time. Adjustments had to be mad.



AFL matches = 207 matches * 155 minutes per match * 397,000 average viewers / 60 = 212,295,750 hours
NRL matches - 204 * 115 minutes * 483,000 / 60 = 188,853,000 hours (88%)

feel free to correct the calculations.

So 12% difference before the advertising totals are added?

 

[The_Wookie]

So 12% difference before the advertising totals are added?

From what i can see yes. Foxtels AFL broadcasts have more partners, but how much more, if any, they pay is unknown.

But the biggest driver remains subscribers.

 

[Iamback]

From what i can see yes. Foxtels AFL broadcasts have more partners, but how much more, if any, they pay is unknown.

But the biggest driver remains subscribers.

Forget the AFL to NRL comparison.

You have 395k viewers for 2.5 hours. Not many programs on Fox can give you that.

So even if AFL commercials are cheaper, I wouldn't expect them to be 50% of the value of an NRL 30sec commercial.

And there is double the commercials in an AFL game than NRL.

Add the 2 figures and you likely get what has been the gap in the relevant deals

 

[Frank Burge]

Eventually the nrl will go to quarters once the tv deal increases start to dry up, their is probably other ways to increase advertising such in game screen that I have seen on some American sports or they can do mandatory 30 second breaks or drop outs scrums ect to get ads in. Does the afl have ads during play on Fox?

 

[Wb1234]

Eventually the nrl will go to quarters once the tv deal increases start to dry up, their is probably other ways to increase advertising such in game screen that I have seen on some American sports or they can do mandatory 30 second breaks or drop outs scrums ect to get ads in. Does the afl have ads during play on Fox?

Quarters would change the game

less fatigue

 

[Vlad59]

Quarters would change the game

less fatigue

Thanks captain obvious

 

[BlueandGold]

Quarters would change the game

less fatigue

Yes less fatigue and a worse product to watch which means less viewers over time.

A double edged sword.