2024 TV and Streaming Ratings Discussion

[mikail-eagle]

What is the value of a PNG viewer vs Aus/NZ viewers in the eyes of advertisers? 10%? 5%? Less? Still would probably make an impact to the broadcast that’s bigger than we originally thought.

I think this question is incorrect.
In PNG we don't get to watch any of the advertisements that are shown in Aust/NZ.
We get to watch advertisement of PNG Companies and products who buy advertising space to be shown during NRL game advert breaks. The company I previously worked used to pay PGK150k per month during the NRL season for our 15 seconds adverts to be shown. And there are usually about 8-10 companies who do this every year.

The real question should be "how much has Digicel paid to the NRL/Fox to screen all 8 NRL games each week plus State of Origin into PNG since the last television rights were sold.
To me Digicel has been making quite a lot of money showing the NRL games as it drives up their subscriptions and also make money from the advertising.

 

[Wb1234]

I think this question is incorrect.
In PNG we don't get to watch any of the advertisements that are shown in Aust/NZ.
We get to watch advertisement of PNG Companies and products who buy advertising space to be shown during NRL game advert breaks. The company I previously worked used to pay PGK150k per month during the NRL season for our 15 seconds adverts to be shown. And there are usually about 8-10 companies who do this every year.

The real question should be "how much has Digicel paid to the NRL/Fox to screen all 8 NRL games each week plus State of Origin into PNG since the last television rights were sold.
To me Digicel has been making quite a lot of money showing the NRL games as it drives up their subscriptions and also make money from the advertising.

Exactly right
Just like nz has its own tv deal so will png

If they can get one million per game it would more than double our current ratings numbers

 

[The_Wookie]

National Teams on FTA in 2024 - to date

Description	Network	Total TV National Average Audience	Total TV National Reach
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D3 S2	Seven	1,255,000	1,857,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D2 S2	Seven	1,179,000	1,856,000
FOOTBALL: MATILDAS V CHINA PR	10	1,103,000	2,702,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D1 S2	Seven	1,094,000	1,790,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D4 S2	Seven	1,079,000	1,406,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D4 S2	Seven	1,002,000	1,525,000
FOOTBALL: MATILDAS V UZBEKISTAN	10	992,000	2,125,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D1 S3	Seven	940,000	1,976,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D3 S3	Seven	873,000	1,968,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D4 S1	Seven	851,000	1,889,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D2 S3	Seven	800,000	2,097,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D3 S3	Seven	789,000	2,227,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D4 S1	Seven	757,000	1,657,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D1 S2	Seven	700,000	1,344,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D2 S2	Seven	699,000	1,213,000
Pacific Champsionships - Australia v Tonga (not consolidated)	Nine	698,000	1,537,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D2 S3	Seven	690,000	1,742,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D1 S3	Seven	689,000	1,787,000
FOOTBALL: MATILDAS V UZBEKISTAN	10	679,000	1,431,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D3 S2	Seven	678,000	1,379,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D1 S3	Seven	668,000	2,130,000
FOOTBALL: MATILDAS V CHINA PR	10	652,000	1,574,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D1 S1	Seven	640,000	1,187,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D3 S1	Seven	632,000	1,463,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D2 S1	Seven	619,000	1,166,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D2 S1	Seven	568,000	1,418,000
SEVEN’S CRICKET: THIRD TEST – AUSTRALIA V PAKISTAN D3 S1	Seven	553,000	1,271,000
TEST RUGBY: 2024 WALLABIES V WALES -MATCH	Nine	519,000	1,380,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D1 S2	Seven	504,000	1,115,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D3 S1	Seven	487,000	972,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D2 S2	Seven	481,000	1,059,000
BLEDISLOE CUP 2024 -GAME 1	Nine	477,000	1,243,000
TEST RUGBY: 2024 WALLABIES V WALES 2ND -MATCH	Nine	467,000	1,326,000
FOOTBALL: SOCCEROOS V CHINA PR	10	460,000	1,201,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D1 S1	Seven	455,000	1,103,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D1 S1	Seven	428,000	934,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D4 S2 MUL	Seven	425,000	728,000
SEVEN’S CRICKET: FIRST TEST – AUSTRALIA V WEST INDIES D2 S1	Seven	368,000	847,000
FOOTBALL: ISUZU UTE A-LEAGUE GRAND FINAL	10	365,000	916,000
TEST RUGBY: 2024 WALLABIES V GEORGIA	Nine	314,000	1,004,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D2 S2 MUL	Seven	307,000	629,000
THE RUGBY CHAMPIONSHIP 2024 -WALLABIES V RSA -G2 -MATCH	Nine	288,000	803,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D3 S2 MUL	Seven	285,000	598,000
TEST RUGBY: 2024 WALLABIES V NEW ZEALAND	Nine	283,000	584,000
FOOTBALL: SOCCEROOS V LEBANON	10	260,000	630,000
SEVEN’S CRICKET: T20 INT: AUS V SA WOMEN’S	Seven	251,000	1,111,000
FOOTBALL: AFC ASIAN CUP	10	232,000	558,000
SEVEN’S CRICKET: SECOND TEST – AUSTRALIA V WEST INDIES D1 S2 MUL	Seven	227,000	496,000
SEVEN’S CRICKET: T20 INT: AUS V SA WOMEN’S	Seven	212,000	975,000
FOOTBALL: SOCCEROOS V BAHRAIN	10	186,000	622,000
SEVEN’S CRICKET: T20 INT: AUS V SA WOMEN’S	Seven	157,000	714,000
SEVEN’S CRICKET: ODI: AUS V SA WOMEN’S	Seven	133,000	525,000
SEVEN’S CRICKET: ODI AUS V SA WOMEN’S	Seven	126,000	797,000
SEVEN’S CRICKET: T20 INT: AUS V NZ WOMEN’S	Seven	121,000	641,000
SEVEN’S CRICKET: T20 INT: AUS V NZ WOMEN’S	Seven	111,000	573,000
SEVEN’S CRICKET: ODI AUS V SA WOMEN’S	Seven	83,000	712,000

 

[Wb1234]

Obviously the afl international missed the cut off point

 

[Wb1234]

 

[Canard]

What is the value of a PNG viewer vs Aus/NZ viewers in the eyes of advertisers? 10%? 5%? Less? Still would probably make an impact to the broadcast that’s bigger than we originally thought.

Unfortunately 0% to Australian TV.

 

[Canard]

I think this question is incorrect.
In PNG we don't get to watch any of the advertisements that are shown in Aust/NZ.
We get to watch advertisement of PNG Companies and products who buy advertising space to be shown during NRL game advert breaks. The company I previously worked used to pay PGK150k per month during the NRL season for our 15 seconds adverts to be shown. And there are usually about 8-10 companies who do this every year.

The real question should be "how much has Digicel paid to the NRL/Fox to screen all 8 NRL games each week plus State of Origin into PNG since the last television rights were sold.
To me Digicel has been making quite a lot of money showing the NRL games as it drives up their subscriptions and also make money from the advertising.

Is there any competition to bid against them?

 

[Perth Red]

Having just found Out Telstra own digicel in sth pacific (thanks to us hard working tax payers, sweet deal for them that one!) I wonder if that adds value to the Telstra element of the NRL media deal down the track? Presumably a PNG nrl team and more internationals is a driver for digicel profits, ie telstra profits? Then again not sure what the revenue value is of pay tv in a developing nation?

 

[Mother Nature's Son]

Having just found Out Telstra own digicel in sth pacific (thanks to us hard working tax payers, sweet deal for them that one!)

Sweet deal for us too if it helps stop the encroachment of China into the Pacific.

Is there any competition to bid against them?

The competition is if they don`t agree to a reasonable price they get nothing, and from the look of those ratings that`s a lot of advertising revenue they will miss out on.

 

[The_Wookie]

Having just found Out Telstra own digicel in sth pacific (thanks to us hard working tax payers, sweet deal for them that one!) I wonder if that adds value to the Telstra element of the NRL media deal down the track? Presumably a PNG nrl team and more internationals is a driver for digicel profits, ie telstra profits? Then again not sure what the revenue value is of pay tv in a developing nation?

Digicel Pacific - includes Papua New Guinea, Fiji, Nauru, Samoa, Tonga and Vanuatu - had a total revenue of $715m in 2023-24 according to the Telstra annual report.

Digicel Pacifi c income decreased by 0.6 per cent to $715 million including positive USD foreign exchange impacts. Digicel Pacifi c mobile SIOs increased by 1 per cent driven by Papua New Guinea (PNG) SIO growth. PNG ARPU decreased in Papua New Guinean Kina (PGK) and in AUD. In markets outside PNG, ARPU grew in USD and AUD.

 

[Jacko11]

Afl paid 30 million for the land and then In 2016 the land was valued at 1.3 billion

Lmao

Thank you vic govt !

Damn you’re dumb, have you ever tried digging up?

 

[Jacko11]

A premier who later became president of an AFL club?

And no such plan for the Victory or Storm to get AAMI park in a similar deal...

Hawthorn have never been tenants of that ground

 

[Matt_CBY]

Hawthorn have never been tenants of that ground

How do you know this and why isn’t it related to the topic?

 

[Wb1234]

Having just found Out Telstra own digicel in sth pacific (thanks to us hard working tax payers, sweet deal for them that one!) I wonder if that adds value to the Telstra element of the NRL media deal down the track? Presumably a PNG nrl team and more internationals is a driver for digicel profits, ie telstra profits? Then again not sure what the revenue value is of pay tv in a developing nation?

So wait now a png nrl team will be valuable due to the png tv rights ?

Didn’t you say most of them don’t even have tv ?

lol

 

[TheEroticGamer]

I think this question is incorrect.
In PNG we don't get to watch any of the advertisements that are shown in Aust/NZ.
We get to watch advertisement of PNG Companies and products who buy advertising space to be shown during NRL game advert breaks. The company I previously worked used to pay PGK150k per month during the NRL season for our 15 seconds adverts to be shown. And there are usually about 8-10 companies who do this every year.

The real question should be "how much has Digicel paid to the NRL/Fox to screen all 8 NRL games each week plus State of Origin into PNG since the last television rights were sold.
To me Digicel has been making quite a lot of money showing the NRL games as it drives up their subscriptions and also make money from the advertising.

Thanks for the insight. Yeah I know the advertising would be different. I was more pontificating on discussions relating to the weighting of aggregated viewership numbers. There’s a lot of talk about which comp has more viewers but ultimately there’s also factors to be considered like time viewed and the relative value of ads being played for countries in varying socio economic situations. This kind of thought process gets us a little closer to figuring out where our comp’s deal should compare to others. But of course there’s many other things worth pointing out like what you outlined.

 

[Foreign Legion]

Time for the NRL to wipe out AFL in Nauru

 

[mikail-eagle]

Is there any competition to bid against them?

EM TV used have the Rugby League rights from the 1990s up until the last negotiations when Digicel took over it.
EM TV is a free to air channel, but Digicel as already mentioned is pay TV. As soon as they got hold of the NRL they expanded throughout the Country.

Initially we all had to buy Digicel TV black boxes to get the signals into the homes which is still continuing.
But if you don't have a TV at home you can just download the Digicel TV App onto your mobile phone and watch. Thats usually how I watch when I'm not at home.

 

[Mother Nature's Son]

But if you don't have a TV at home you can just download the Digicel TV App onto your mobile phone and watch. Thats usually how I watch when I'm not at home.

Yeah was wondering about that, being a poor country Tv penetration maybe be limited, but mobile phones might be completely different, of course the amount that could be charged would be a fraction, but with probably millions of mobile phones throughout the country a small fee would add up.

 

[Canard]

Yeah was wondering about that, being a poor country Tv penetration maybe be limited, but mobile phones might be completely different, of course the amount that could be charged would be a fraction, but with probably millions of mobile phones throughout the country a small fee would add up.

The opportunity to do this exists now though.

Whilst a new team will no doubt spark further interest, but there is already huge interest in the NRL right now in PNG.

So be keen to understand how much the NRL are generating from PNG media now.

 

[Diesel]

How do you know this and why isn’t it related to the topic?

Because any non afl conversation by a afl drone needs to include afl because they think we care