Ride the Lion to Zion
Juniors
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Echoes of 90 and 94 when the RFL could afford to bank games 2 and 3, then concentrate promotion and marketing on game 1 at Wembley.This shows the potential of international rugby league esp in England
International games in London were a great way to generate new rugby league fans and showcase the game to a new audience
If we can exceed those 55k and 57k nineties attendances in London, my hope is that global NRL recognition in the internet age is a factor. The NRL YouTube channel is heading towards half a million subscribers.
The stubbornly unbreakable association of Rugby League with Northern England in the minds of the British public has long been a giant millstone round our necks. Any activity too closely attached to one locale will inevitably struggle to generate interest elsewhere.

