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2025 NRL Jerseys, Sponsorship, Logos

Cumberland Throw

First Grade
Messages
6,541
About time this struggling club, the little guy, gets one of the most lucrative sponsorship deals in history. $10mil for 5 years is good coin and beats out all the free chicken nuggets their last sponsor could give.
Just an FYI

BYD in Australia is run by AP Eagers.. whos majority shareholder is you guessed it

Uncle Nick, so I'm sure the $2m fee wasn't hotly negotiated ..
 

yakstorm

First Grade
Messages
6,016
Just an FYI

BYD in Australia is run by AP Eagers.. whos majority shareholder is you guessed it

Uncle Nick, so I'm sure the $2m fee wasn't hotly negotiated ..
Not quite... the owners of the licensed distributor rights for BYD in Australia and New Zealand markets is still EVDirect.com.

EVDirect and Eagers Automotive Ltd have created a joint-venture company, EV Dealer Group Pty Ltd, which EVDirect.com has sub-licensed the retail and online sales rights to.

Eagars does now have the controlling rights for EV Dealer Group Pty Ltd after it paid EVDirect.com $70m to increase its share from 49% to 80% mid last year, but ultimately for things like spending money on sponsorships of the Roosters, EVDIrect.com (and even BYD) would have also needed to sign of.

Politis I'm sure would have leveraged his position in Eagers (which he is one of 9 directors and owns a 27.3% stake in) to recommend that the company sponsor the Roosters, but I don't imagine the others involved would have willingly just agreed to sign off on a $10m+ sponsorship deal without feeling like the numbers added up.
 
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