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5 reasons that RL will fail/succeed in the US

Rampart66

Juniors
Messages
149
I want Rugby League to succeed, but there are obstacles to be sure. This is just a list of the pros and cons of the state of the game in the United States. Debate and Opine.


5 reasons why Rugby League has a tough time in the U.S.

1 – Rugby Union has a stronghold on the sport. With the exception of Australia and the English Midlands, Rugby Union is the more popular code. Look up any US city + the word “rugby” on the internet and you’ll most likely find a 15 a-side union club’s website. Many of these clubs have been established for over 30 years and have entrenched themselves into their communities. Rugby League may be able to draw some Union players to their side, but given the choice, many of these players are loyal to their Union clubs.

2 – Few Coaches and Referees. Once again, Union holds a huge advantage here although even from their standpoint it’s not enough. How many Rugby League coaches that have been certified by the major associations actually reside in the United States? Is there a program in place to develop coaches and give them the tools to train not only players, but other coaches as well? If the RLIF were really serious about growing the sport, they would be holding coaching clinics in other countries rather than the other countries coming to them. The same thing goes for certified referees.

3 - No money. What has helped other US sports leagues get off of the ground has been the influx of cash from ownership groups to large, league sponsors. It costs millions of dollars just to submit an expansion proposal to the major leagues. A US based Rugby League club easily has a budget of between $25,000-$70,000. The further away your team is located from other clubs, the higher that number grows because of travel costs. Depending on fundraisers and sponsorship packages as a main source of revenue creates a sense of unknown income from year to year and many (if not all) Rugby League clubs operate at a loss each season.

4 – Venues. It’s hard enough finding a field that meets the size regulations for Rugby League, let alone finding one with plenty of seating, parking, locker rooms, restrooms and a scoreboard. Many teams have been able to play in high school football (gridiron) stadiums. While the field may be smaller, they usually have all of the amenities that a club looks for. However, there’s a movement to replacing grass surfaces with turf. While, it’s beneficial for it’s lack of upkeep not all turf is created equal and could cause injury. Another thing to take into consideration with high school stadiums is the costs involved. Many schools won’t even talk to you out of fear of your team tearing up their field or opening the floodgates for other teams will want to use their stadiums. Teams have to petition school boards and not only pay a lot of money for the stadium but also give up many concessions that could help the clubs. Because of the high costs of stadiums ($2500-&10,000 per season), many teams just opt to play at a local park with no seating. No fans means no one is there to see sponsor’s advertising, which hurts in securing sponsors.

5 – No youth programs. Since there are a lack of coaches, there is also a lack of youth programs. There is also the perception that rugby is violent game and little Johnny’s going to be in the hospital by halftime. Established clubs need to start with mini and mod leagues run by the players. A stadium is not required, and a small registration fee should apply. Registration money should be used to make sure that the kids have take home items such as a kit or t-shirt.

5 reasons why Rugby League will succeed in the US

1 – It’s close to gridiron football. Let’s be honest, gridiron evolved from rugby (thank you Walter Camp). But look at the two fields; they’re very similar and will help to pique fan’s curiosity. It can be marketed as a summer alternative to gridiron (who wants all of that heavy padding in 90 degree heat). In order to teach the games to Americans, comparisons to the two sports will have be made to help new fans to understand it.

2 – Highlight reel material. I saw my first rugby league match last season. I understood very little of what I was watching, but I was on the edge of my seat with the constant action. It has the elements that Americans look for in a sport. Speed, hitting and exciting plays.

3 – With more sports networks, something needs to be there in summer. There are the ESPN affiliates, local FOX sports affiliates, Versus and local sports stations (NESN, YES) and specialized sports channels (NFL network, Fox Soccer Channel). In the summer, there’s a real lack of programming. There’s only so much poker that you can watch. The major summer team sports in the US are Major League Baseball, MLS, WNBA, Arena Football and we’ll even throw NASCAR in there. With exclusive TV deals to other networks from these leagues, Versus is the odd man out and scrambles to find summer programming and if it’s not poker, it’s a rerun of Caddyshack.

4 – Excitement for the game is growing. Yes, it’s Rugby Union 7s, but who would have thought that a major network would even cover rugby? NBC will also be broadcasting the Rugby World Cup (again, Union, but it’s a start). Teams such as Jacksonville and Philadelphia have grown and have able to get their communities on board. It was amazing to see the amount of Jacksonville fans travel to Philly last year for the Grand Final.

5 – Rugby has a reputation. Mention rugby to your average American and they’ll usually come back with something like “That’s a brutal sport!”. At the very least, people have heard of rugby and have some sort of inkling of the rules. Rugby can succeed where soccer fails by it’s reputation of a tough sport.
 
Last edited:
Messages
568
I want Rugby League to succeed, but there are obstacles to be sure. This is just a list of the pros and cons of the state of the game in the United States. Debate and Opine.


5 reasons why Rugby League has a tough time in the U.S.

1 – Rugby Union has a stronghold on the sport. With the exception of Australia and the English Midlands, Rugby Union is the more popular code. Look up any US city + the word “rugby” on the internet and you’ll most likely find a 15 a-side union club’s website. Many of these clubs have been established for over 30 years and have entrenched themselves into their communities. Rugby League may be able to draw some Union players to their side, but given the choice, many of these players are loyal to their Union clubs.

2 – Few Coaches and Referees. Once again, Union holds a huge advantage here although even from their standpoint it’s not enough. How many Rugby League coaches that have been certified by the major associations actually reside in the United States? Is there a program in place to develop coaches and give them the tools to train not only players, but other coaches as well? If the RLIF were really serious about growing the sport, they would be holding coaching clinics in other countries rather than the other countries coming to them. The same thing goes for certified referees.

3 - No money. What has helped other US sports leagues get off of the ground has been the influx of cash from ownership groups to large, league sponsors. It costs millions of dollars just to submit an expansion proposal to the major leagues. A US based Rugby League club easily has a budget of between $25,000-$70,000. The further away your team is located from other clubs, the higher that number grows because of travel costs. Depending on fundraisers and sponsorship packages as a main source of revenue creates a sense of unknown income from year to year and many (if not all) Rugby League clubs operate at a loss each season.

4 – Venues. It’s hard enough finding a field that meets the size regulations for Rugby League, let alone finding one with plenty of seating, parking, locker rooms, restrooms and a scoreboard. Many teams have been able to play in high school football (gridiron) stadiums. While the field may be smaller, they usually have all of the amenities that a club looks for. However, there’s a movement to replacing grass surfaces with turf. While, it’s beneficial for it’s lack of upkeep not all turf is created equal and could cause injury. Another thing to take into consideration with high school stadiums is the costs involved. Many schools won’t even talk to you out of fear of your team tearing up their field or opening the floodgates for other teams will want to use their stadiums. Teams have to petition school boards and not only pay a lot of money for the stadium but also give up many concessions that could help the clubs. Because of the high costs of stadiums ($2500-&10,000 per season), many teams just opt to play at a local park with no seating. No fans means no one is there to see sponsor’s advertising, which hurts in securing sponsors.

5 – No youth programs. Since there are a lack of coaches, there is also a lack of youth programs. There is also the perception that rugby is violent game and little Johnny’s going to be in the hospital by halftime. Established clubs need to start with mini and mod leagues run by the players. A stadium is not required, and a small registration fee should apply. Registration money should be used to make sure that the kids have take home items such as a kit or t-shirt.

5 reasons why Rugby League will succeed in the US

1 – It’s close to gridiron football. Let’s be honest, gridiron evolved from rugby (thank you Walter Camp). But look at the two fields; they’re very similar and will help to pique fan’s curiosity. It can be marketed as a summer alternative to gridiron (who wants all of that heavy padding in 90 degree heat). In order to teach the games to Americans, comparisons to the two sports will have be made to help new fans to understand it.

2 – Highlight reel material. I saw my first rugby league match last season. I understood very little of what I was watching, but I was on the edge of my seat with the constant action. It has the elements that Americans look for in a sport. Speed, hitting and exciting plays.

3 – With more sports networks, something needs to be there in summer. There are the ESPN affiliates, local FOX sports affiliates, Versus and local sports stations (NESN, YES) and specialized sports channels (NFL network, Fox Soccer Channel). In the summer, there’s a real lack of programming. There’s only so much poker that you can watch. The major summer team sports in the US are Major League Baseball, MLS, WNBA, Arena Football and we’ll even throw NASCAR in there. With exclusive TV deals to other networks from these leagues, Versus is the odd man out and scrambles to find summer programming and if it’s not poker, it’s a rerun of Caddyshack.

4 – Excitement for the game is growing. Yes, it’s Rugby Union 7s, but who would have thought that a major network would even cover rugby? NBC will also be broadcasting the Rugby World Cup (again, Union, but it’s a start). Teams such as Jacksonville and Philadelphia have grown and have able to get their communities on board. It was amazing to see the amount of Jacksonville fans travel to Philly last year for the Grand Final.

5 – Rugby has a reputation. Mention rugby to your average American and they’ll usually come back with something like “That’s a brutal sport!”. At the very least, people have heard of rugby and have some sort of inkling of the rules. Rugby can succeed where soccer fails by it’s reputation of a tough sport.
The thing that they need is youth teams if there is young kids growing up playing rugby league at an early age they will lead the way to the future and that should be their first priority for rugby league in the USA to succeed. The next thing is getting rugby league onto American TV so that more people over there will start to take notice of the sport, if there is anyway that they can get it on they must. If those things are focused on the rest will fall into place.
 

typicalfan

Coach
Messages
15,488
The main and deciding reason is because the US lack a distinction between Rugby Union and Rugby League.

It isn't that Rugby Union is more popular, because it isn't popular, it is just that they recognise Rugby as Rugby and don't think for a second there are different versions or better versions.

Because NFL is derived from Rugby in a similar way to our sport, they see Rugby as primitive and old fashioned along with being less demanding than American Football.

And of course if you don't watch both codes a great deal it is harder to distinguish.

Rugby League WOULD appeal to the US market more than Rugby Union but we are being tarnished with their brush.
 

Thomas

First Grade
Messages
9,658
The main and deciding reason is because the US lack a distinction between Rugby Union and Rugby League.

More that most Americans have no idea that the game of Rugby League exists. Most also have no idea Rugby Union exists either. Most Americans have no idea about anything that isn't American.

Because NFL is derived from Rugby in a similar way to our sport, they see Rugby as primitive and old fashioned along with being less demanding than American Football.
How did you come to this conclusion. Every American I have ever spoken to thinks both rugby league and rugby union are far more demanding than American Football.

Rugby League WOULD appeal to the US market more than Rugby Union but we are being tarnished with their brush.
Some pretty big assumptions there. Why do you think this?
 

VictoryFC

Bench
Messages
3,786
Rampart33

More or less agree, but I gotta defend soccer on the last point. Soccer in the US is a failure when measured against its success overseas. The MLS currently has 18 teams (20 by 2012), virtually every team has a purpose built stadium (or is in the process of getting one), crowds average 17,000, 23m watched the US round of 16 game, 26m the final, it has an established presence on cable channels, and something like 20m youths play the game.

Soccer succeeds in that its entirely different to gridiron. Its a point of differentiation, and I think thats important when trying to establish yourself as a credible sport. That's the only fear with RL/RU, that they might be too similar to gridiron to really ever take off.
 

typicalfan

Coach
Messages
15,488
More that most Americans have no idea that the game of Rugby League exists. Most also have no idea Rugby Union exists either. Most Americans have no idea about anything that isn't American.

How did you come to this conclusion. Every American I have ever spoken to thinks both rugby league and rugby union are far more demanding than American Football.

Some pretty big assumptions there. Why do you think this?
They come here watch our game and call it Rugby. They use the word Rugby to encompass all in a vague way but use Union because it is what they are more familiar with as the base of their understanding of the codes. Union IS what NFL is derived from so it is only natural for them to make that comparison.

Most Americans agree that without protective gear and they are for skeptical of playing it, but by the same token you don't and wouldn't hear them saying the sport demands better athletes than NFL. In that way it is less demanding.

I think League if it had the opportunity to distance its image away from Union in the US in terms of market awareness they would realise League is faster, more similar to American Football, generally more demanding physically and easier to pick up and play.

If a sport is explosive, fast, demanding, physical and something similar to their major product it will garner attention better in the US.
 
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RL1908

Bench
Messages
2,717
Best way to differentiate is to keep rugby in the name, but get a defining/descriptive word in front of "rugby", not behind it (as with "rugby league") - people just hear/see the "rugby" part and immediately box the game into whatever mental pigeon-hole they have for the game. Get a word in before "rugby", you might be some hope to signal a difference in the reader's/listener's head.

Should try calling RL in the USA "scrimmage rugby" or even "scrimmage football" - something along those lines anyway.

In the 1940s in the USA they were calling RL in the USA as "lateral football".
 

RL1908

Bench
Messages
2,717
I think League if it had the opportunity to distance its image away from Union in the US in terms of market awareness they would realise League is faster, more similar to American Football, generally more demanding physically and easier to pick up and play.

If a sport is explosive, fast, demanding, physical and something similar to their major product it will garner attention better in the US.

If Americans see RL as more akin to football (USA) than to rugby (RU), then maybe RL in USA shouldn't be using the word "rugby" at all, but "football".
 

Chook Norris

First Grade
Messages
8,319
Best way to differentiate is to keep rugby in the name, but get a defining/descriptive word in front of "rugby", not behind it (as with "rugby league") - people just hear/see the "rugby" part and immediately box the game into whatever mental pigeon-hole they have for the game. Get a word in before "rugby", you might be some hope to signal a difference in the reader's/listener's head.

Should try calling RL in the USA "scrimmage rugby" or even "scrimmage football" - something along those lines anyway.

In the 1940s in the USA they were calling RL in the USA as "lateral football".

Very good point in fact.

The 'League' part of RL also makes it sound like a rugby competition, which doesn't work in our favour.
 

typicalfan

Coach
Messages
15,488
If Americans see RL as more akin to football (USA) than to rugby (RU), then maybe RL in USA shouldn't be using the word "rugby" at all, but "football".
i started thinking that as well. "Padless Football" was the first one I thought of although I didn't put much thought in it. It might be gimmicky but the Americans go for that type of thing.
 

Big Picture

Juniors
Messages
266
If Americans see RL as more akin to football (USA) than to rugby (RU), then maybe RL in USA shouldn't be using the word "rugby" at all, but "football".
Exactly right. Recalling that some in Jacksonville have apparently referred to RL as "the other football," I suggest calling it international football, i.e. the international brand of football in the North American meaning of the word.
 

Rampart66

Juniors
Messages
149
Some really great input. In the coming weeks I'll really need to pick some brains on what a youth camp/academy/league looks like. You're all right in the notions that youth involvment is a big key. Getting a youth program from concept to reality will be a big step.
 

bobmar28

Bench
Messages
4,304
More that most Americans have no idea that the game of Rugby League exists. Most also have no idea Rugby Union exists either. Most Americans have no idea about anything that isn't American.

How did you come to this conclusion. Every American I have ever spoken to thinks both rugby league and rugby union are far more demanding than American Football.

Some pretty big assumptions there. Why do you think this?

I think it is because of the similarity. NRL and NFL are very similar and rugby league would be easier for Americans to understand.
 

bobmar28

Bench
Messages
4,304
Rampart33

More or less agree, but I gotta defend soccer on the last point. Soccer in the US is a failure when measured against its success overseas. The MLS currently has 18 teams (20 by 2012), virtually every team has a purpose built stadium (or is in the process of getting one), crowds average 17,000, 23m watched the US round of 16 game, 26m the final, it has an established presence on cable channels, and something like 20m youths play the game.

Soccer succeeds in that its entirely different to gridiron. Its a point of differentiation, and I think thats important when trying to establish yourself as a credible sport. That's the only fear with RL/RU, that they might be too similar to gridiron to really ever take off.

You can't be serious. The reason I watch NFL through the summer is because NFL is similar to NRL. There is no league on TV but there is NFL. Americans would feel the same about seeing something familiar.
 
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Skeletor

Juniors
Messages
817
The NRL's biggest opportunity comes this year. The NFL is extremely likely to lock their players out, and probably cancel part or all of the season.
 

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