NRL lost the media war two decades ago. We’ve been wimpering along ever since. Don’t we spend millions every year on a media Dept? They don’t seem to be able to influence much. The reality is the media know they can only go so far negatively against afl without big repercussions, Sydney media know they can stick the boot into nrl as much as they like and our weak leadership won’t do a thing about it other than come up with a hashtag!
If you think all the negative media around nrl doesn’t put people off the game or discourage them from folllowing it you are kidding yourself.
We don't need a negative media, we got PR.
It's go tittle to do with weak leadership, if a major powerful media outlet wants to screw you,they'll do it.Funny when a former News man was the CEO of the NRL and News owned half, the number of negative stories was far fewer than the encyclopaedia rubbish dished out by that outlet today.
Media Depts for codes,don't have newspapers or Tv stations to flood the outlets.They can only do so much to keep their fans informed, with positives in the main.News outlets want scoops, and they are not going to get it from in-house sport media.
AFL spends a fortune on marketing, feel good stories,exaggerated stories and even BS,as GWS bears testimony,And they get a swag of pro rata advertising and good new stories from News Ltd.
And if your code has little surplus to spread the spin,yoiu are behind the 8 ball.AFL has never had their warchest wiped out ,as rugby league has in 1995/6.
Yeah well your mate Smith got News Ltd offside ,which you thought was great.So Rupert throws a dummy spit ,gives AFL a bonus in its TV deal, and promises to promote them in Nth States.Judging by what's going on with News journos in Sydney ,they are doing just that.Obeying his master's voice.
Any negative NRL stories get coverage in the Vic press,positives are rarely acknowledged.
And how many AFL cover ups in Sydney .Franklin incident in the past, was knocked on the head quickly.Wonder why?
Of course negative news puts people off the game.Then why in the hell did Smith get Rupert offside by going rogue?And we now get all the Rothfield,Kent etc garbage regularly.Rupert is a wealthy gimp,who lives on pride.Pride dented he go\es in for the kill.
Off Frilingos and Mike Gibson were alive and working on the D.T. the NRL would get a fair and balanced coverage.You probably have no idea who these quality journos were.