Went to a meeting at Telstra today and got a bit of a sneak peak at some of the ideas they are planning with this product so thought I'd update the tread... Providing it can actually handle the load its going to be freaking awesome.
They are going to have full control of their own broadcasting, so no longer tied to what the TV feed is showing like they are currently. At first it will mean something as simple as your mobile showing a replay of every important play, regardless of whether channel 9 decides they want to show it (how many times do they just choose not to show a replay after a penalty or knock on, for example). It will also move towards things like targeted player cams, and viewer's choice camera angles. I would be particularly be interested in a focused ruck cam so that while at the game you can see whats going on in the play the ball.
The obivous stuff they already mentioned like player stats during the game, social media feeds, ordering food etc were all spoken about as well, but it was interesting how they were talking about presenting them. As an example instead of just bringing up a list of player stats, you might point your phone's camera at a player and have his stats populate the screen, or point it at a food stall and bring up a menu for ordering.
Going to be bloody fantastic.
As an aside, they also mentioned that they have invested a tonne of money for the 2014 season into improving their NRL app streaming capabilities, so hopefully the feeds are more stable and higher res for the coming year.
