How about this for an idea...the TV money has gone up by 80 percent....give them a pay rise..
You can't make the players responsible for the areas of the game that are struggling ( crowds) and ignore changes to the areas that are bringing in the most money (TV)..
My problem with this is that TV ratings and the income from this is skyrocketting based on the work of the last few decades...
Now players who had nothing to do with this come in and say "give me $millions. Dont invest in the future, dont spend money on grassroots or on boosting attendence or creating a online broadcast platform. Give all of the money to me"
They would bleed the game dry if they could, because the games long term success means nothing to them. Their paychecks stop when they stop playing.
So im saying: Make them directly responsible and accountable for the short term success for the game. These long term pay-offs (TV money) should be put into long term investments (juniors, broadcast platforms)
I might be crazy but I reckon the players already do have an impact on crowds what with them playing the sport that people watch. "Look at this rubbish crowd, how dare these players train and improve their skills during the week. They're professional footballers, they should be out canvassing the community not playing football".
Im not saying we need them out shaking hands every day...
Under this situation, the Players Union will probably take over the membership campaigns and probably have players invest directly in an in-house ticket office.
Players will WANT to go to fan days becuase that is 500 potential new members (current contracts have minimum appearances and min/max autographs, because they are already being paid so why should they care).
There is massive under-investment in boosting attendence (i dont think anyone will disagree with that). I just want the people with the greatest capacity to change this, to care...