Aust FTA Ad markets: Have a look at this....

[Ziggy the God]

Financial Review 23/07/09 (pg 51)
TV Market Ad Revenue June 2008 Half




Ad Rev ($m)
Sydney............................. 501.0
Melbourne......................... 367.9
Brisbane........................... 227.2
Regional NSW.................. 177.4
Perth............................... 140.2
Adelaide.......................... 104.3
Regional Qld.................... 101.8
Regional Vic..................... 61.8
NT / Tasmania.................. .34.9
Regional WA..................... 21.4
Regional SA..................... 14.8
Total............................ 1,752.7


Thus:

* Sydney + Brisbane + Reg NSW + Reg Qld = 57% of the market
* Regional NSW 26% larger than Perth
* Reginal QLD is as big as Adelaide
* Reg NSW + Reg QLD = 16% of the market
* Reg Vic + Reg WA + Reg SA + NT + Tassie = 8% of market

The next time some joker tries to leave out Regional areas, shove this down their throat.

Cheers

 

[Karmawave]

You could be a bit clearer as to what the revenue is sourced from.

I will assume television and radio advertising earned during NRL broadcasts?

 

[Ziggy the God]

Apologies, I had to type it out.

It is TV revenue across all markets (have amended it in the header above).

 

[The Colonel]

Maybe a link to an article and some information on what the market revenue is sourced from would be a magical start. If the NRL viewing time is making 1,752 million in revenue than the game is seriously being short changed m,ore than it already is. :lol:

 

[Ziggy the God]

I thought it was clear in the heading in the post, it is for the entire Ad market.

I have adjusted the thread header.

 

[Karmawave]

I thought it was clear in the heading in the post, it is for the entire Ad market.

I have adjusted the thread header.

Entire TELEVISION ad market.

Free To Air AND PayTV?

Or just FTA?

 

[herbert henry1908]

Interesting that the NSW regional market is bigger than the combined regionals of Vic , SA , WA and the whole of TAS/NT.

 

[Ziggy the God]

entire television Ad Market.

Free To Air And Paytv?

Or Just Fta?

Fta.

 

[dallymessenger]

FMD some of you posters are thick not to understand it.

it shows that advertising in sydney makes more than anywhere else. i wonder which sport dominates in sydney?

and the strength of regional areas which RL controls shows that not having teams in perth and adelaide means SFA.

our regional markets make more money for their broadcasters but somehow fearless david gallop says they arent worth much.

RL areas dominate in advertising revenues, and yet we still get a f**ked TV deal.

why?

 

[Karmawave]

I imagine " Regional NSW " is helped by the fact Central Coast and Newcastle would boost their revenue market by a massive amount because of the big population areas.

Interesting but I don't see ACT in those figures. The statistics wouldn't include the Canberra area in regional NSW would they?

 

[Karmawave]

FMD some of you posters are thick not to understand it.

it shows that advertising in sydney makes more than anywhere else. i wonder which sport dominates in sydney?

:lol: There's a massive difference in revenue if the statistics weren't made clear of exactly what they are for. My first impression ( before the word TV was added by Ziggy by editing ) was it was entire NRL ad revenue taken from radio and television. Not just television. With two mediums being added, it has a huge bearing on how we read the revenue stream.

My other question as to whether it was Free To Air, or Pay TV or both, was relevant because our NRL television rights are negotiated for both COMBINED, not just FTA. I don't even know why I'm justifying myself to you anyway :lol:

I know who's thick. Going off half cocked because he sees some stats that help his agenda. ;-)

 

[The Colonel]

FMD some of you posters are thick not to understand it.

it shows that advertising in sydney makes more than anywhere else. i wonder which sport dominates in sydney?

and the strength of regional areas which RL controls shows that not having teams in perth and adelaide means SFA.

our regional markets make more money for their broadcasters but somehow fearless david gallop says they arent worth much.

RL areas dominate in advertising revenues, and yet we still get a f**ked TV deal.

why?

So because the TV revenue for Sydney is $501 million, you think the game is being short changed based on one list?

Maybe if the list was based on FTA TV viewing for sport alone your half cocked rant might have some substance.......

Hell of a lot of TV programs make up that $501 million in Sydney.

The only fact it points out is that regional areas do contribute quite a deal to TV revenue and therefore need to be included when viewing figures are produced.

 

[Karmawave]

So because the TV revenue for Sydney is $501 million, you think the game is being short changed based on one list?

Maybe if the list was based on FTA TV viewing for sport alone your half cocked, baseless agenda might have some substance.......

Hell of a lot of TV programs make up that $501 million in Sydney.

The only fact it points out is that regional areas do contribute quite a deal to TV revenue and therefore need to be included when viewing figures are produced.

Especially considering we don't have the statistics to show it head to head against something like AFL TV revenue on a national scale.

Somehow I think those figures in comparison would not suit DM's agenda.

Still baffled why Australian Capital Territory is not listed.

I think you'd find the order of the list wouldn't change all that much if it was simply a population comparison between all areas, which kind of reduces the impact of the stats. A $ dollar amount that derives from total revenue divided by the population for each area would be more revealing.

 

[dallymessenger]

So because the TV revenue for Sydney is $501 million, you think the game is being short changed based on one list?

Maybe if the list was based on FTA TV viewing for sport alone your half cocked rant might have some substance.......

Hell of a lot of TV programs make up that $501 million in Sydney.

The only fact it points out is that regional areas do contribute quite a deal to TV revenue and therefore need to be included when viewing figures are produced.

Advertising on FTA is worth more in sydney than anywhere else.

out of all the sports shown in sydney, which one gets the most viewers. therefore, which sport is the most valuable to FTA stations.

similarly in other areas where RL dominates, when you look at the advertising revenues, which sport will get the most?

you dont need to know the breakdown silly. all we need to do is look at each sport and compare those. as RL areas get so much commercial revenues over AFL, therefore RLs TV deal should be better.

 

[Ziggy the God]

You can make what you will from those stats.

Bottom line is, that the AFL contributes f**k all in 57% of the ad market in Australia.

They can point to Perth + Adelaide + Tasmania, but they are smaller Revenue generators than the regional areas in NSW and QLD.

Why doesn't Gallop point this out?

 

[dallymessenger]

Especially considering we don't have the statistics to show it head to head against something like AFL TV revenue on a national scale.

Somehow I think those figures in comparison would not suit DM's agenda.

Still baffled why Australian Capital Territory is not listed.

I think you'd find the order of the list wouldn't change all that much if it was simply a population comparison between all areas, which kind of reduces the impact of the stats. A $ dollar amount that derives from total revenue divided by the population for each area would be more revealing.

80,000 - 100,000 people watch the swans when they play live in sydney on FTA
a similar amount for brisbane too.


RU is hardly shown on FTA, as with soccer. cricket only has tests and one dayers on FTA.

out of all those sports listed, AFL and RL provide the main staple for FTA networks.

with RL dominanting over AFL in the most valuable markets, it says that Channel 9 are making heaps more money than people that broadcast AFL.

clearly the nrls tv deal is undervalued and this is the evidnce of it.

 

[The Colonel]

Advertising on FTA is worth more in sydney than anywhere else.

out of all the sports shown in sydney, which one gets the most viewers. therefore, which sport is the most valuable to FTA stations.

similarly in other areas where RL dominates, when you look at the advertising revenues, which sport will get the most?

you dont need to know the breakdown silly. all we need to do is look at each sport and compare those. as RL areas get so much commercial revenues over AFL, therefore RLs TV deal should be better.

:lol:

Using guess work rather than facts to suit your agenda only makes you look like a try hard......

Can you tell me of that $501 million how much relates exactly to Channel Nine and as an afterthought how much of it relates to coverage of rugby league.

It would also help if you find information for AFL coverage and the revenue levels for the other stations as well.

 

[dallymessenger]

:lol:

Using guess work rather than facts to suit your agenda only makes you look like a try hard......

ignoring the facts makes you look silly.

 

[dallymessenger]

ooh, an edit, someone must be squirming

 

[Karmawave]

You can make what you will from those stats.

Bottom line is, that the AFL contributes f**k all in 57% of the ad market in Australia.

They can point to Perth + Adelaide + Tasmania, but they are smaller Revenue generators than the regional areas in NSW and QLD.

Why doesn't Gallop point this out?

Then we really need the AFL statistics lined up head to head against those you provided to see he real picture. We can only speculate what type of TV revenue Qld and NSW gets for the AFL. Has FR ever listed the AFL stats?

It would sure as hell look pretty bad if the Melbourne AFL TV revenue alone is more than the $501M Sydney has for RL.

And what if the AFL revenue is significantly more overall than RL?

Too many what ifs to read too much into one sides statistics without providing the other to compare.