Aust FTA Ad markets: Have a look at this....

[The Colonel]

the figures above.

anyone with half a brain would know how to interpret them.

You obviously are struggling to find even half.

 

[The Colonel]

rl dominates, something like 60% of all advertising is in rl areas.

Anything to back that up? You know, a few figures? Excel spreadsheet? A diagram? Scribblings on a half used paper towel?

 

[Ziggy the God]

Look, I wish I could get the NRL/AFL breakdown. I didn't put this up so that we could tear into each other on a personal level.

Am I wrong to suggest that:

League matches are played on FTA in Sydney and Brisbane, into Friday primetime and Sunday leading into the news.

Are these not some of the most expensive advertising slots outside Monday nights?

When is AFL shown in Sydney and Brisbane? Mostly Saturday nights (coming last) and Saturday afternoons.

So in 42% of the Australian market (syd + Bris), the AFL contibutes very little in revenue terms. Then, see if you can find me a solitary AFL game that makes it into the charts in Regional NSW or QLD.

The argument is that because the Swans and Lions have a 'footprint', the TV rights are worth so much more. That footprint is miniminal in revenue terms when you look at the ratings combined with the low ratings slots that they cover.

Thus, the figures in the rest of Australia for AFL would have to be how much bigger to cover the difference between the current Tv contracts?

AFL doesn't even come first in the Perth or Adelaide markets, so Melbourne must be braining them to justify the contracts. Unlikely.

 

[dallymessenger]

:lol: I heard Parramatta was but I don't have the figures to back it up. However, I digress.

I'll ask the question again, a little more slowly this time..... what is the revenue earnings for rugby league viewing in Sydney?

I know you can use some words to make yourself sound like you know what you are saying but can you actually provide figures that can back up your claims.

little tip, no matter how slowly you type it, it still comes out the same speed.

Sydney = No 1 in advertising dollars

when looking at all the sports, which one dominates in sydney?

Clue : FTA networks charge more advertising for sports with the highest ratings in that market.

 

[dallymessenger]

that Might Be Why You Have A Different Interpretation To The Colonel And I.

You Only Have Half A Brain.

1/2 > 0

 

[dallymessenger]

Anything to back that up? You know, a few figures? Excel spreadsheet? A diagram? Scribblings on a half used paper towel?

the figures are provided at the start of the link einstein

 

[dallymessenger]

Look, I wish I could get the NRL/AFL breakdown. I didn't put this up so that we could tear into each other on a personal level.

Am I wrong to suggest that:

League matches are played on FTA in Sydney and Brisbane, into Friday primetime and Sunday leading into the news.

Are these not some of the most expensive advertising slots outside Monday nights?

When is AFL shown in Sydney and Brisbane? Mostly Saturday nights (coming last) and Saturday afternoons.

So in 42% of the Australian market (syd + Bris), the AFL contibutes very little in revenue terms. Then, see if you can find me a solitary AFL game that makes it into the charts in Regional NSW or QLD.

The argument is that because the Swans and Lions have a 'footprint', the TV rights are worth so much more. That footprint is miniminal in revenue terms when you look at the ratings combined with the low ratings slots that they cover.

Thus, the figures in the rest of Australia for AFL would have to be how much bigger to cover the difference between the current Tv contracts?

AFL doesn't even come first in the Perth or Adelaide markets, so Melbourne must be braining them to justify the contracts. Unlikely.

we have a winner.

 

[The Colonel]

little tip, no matter how slowly you type it, it still comes out the same speed.

Sydney = No 1 in advertising dollars

when looking at all the sports, which one dominates in sydney?

Clue : FTA networks charge more advertising for sports with the highest ratings in that market.

And in terms of the $501 million dollars what percentage of that revenue is rugby league based.

Clue: You need one.

 

[The Colonel]

the figures are provided at the start of the link einstein

No, they aren't rugby league based. They are the overall figures for revenue raised for FTA television. There is no reference to rugby league.

I am asking you to provide the figures on which you base your claims, not the figures you are trying to use to base your argument on.

 

[dallymessenger]

No, they aren't rugby league based. They are the overall figures for revenue raised for FTA television. There is no reference to rugby league.

I am asking you to provide the figures on which you base your claims, not the figures you are trying to use to base your argument on.

you didnt type it slowly enough did you?
:lol:

use your brain to interpret the figures rather than being so thick

 

[dallymessenger]

AFL generates close to double the TV revenues than the NRL.
RL areas dominate advertising on FTA networks.

put the two together and what do you have = news ltd control of RL. (and some help from 9 as well)

 

[The Colonel]

you didnt type it slowly enough did you?
:lol:

use your brain to interpret the figures rather than being so thick

Good to see that instead of arguing the point, you'd rather make personal insults. We are getting somewhere at least.

What part of the $501 million in revenue is attiributed to rugby league? Other than your own "logic" how about something concrete to back it up.

 

[dallymessenger]

Good to see that instead of arguing the point, you'd rather make personal insults. We are getting somewhere at least.

What part of the $501 million in revenue is attiributed to rugby league? Other than your own "logic" how about something concrete to back it up.

no its because you refuse to use the thing between your ears.

 

[The Colonel]

no its because you refuse to use the thing between your ears.

What part of the $501 million in revenue is attributed to rugby league?

 

[dallymessenger]

What part of the $501 million in revenue is attributed to rugby league?

what part of use your brain dont you get.

 

[The Colonel]

what part of use your brain dont you get.

What part of supplying figures to base your claims on don't you get?

 

[dallymessenger]

What part of supplying figures to base your claims on don't you get?

like i said before, since that figure isnt available here, its not hard for anyone to use their brain and interpret them.

 

[The Colonel]

like i said before, since that figure isnt available here, its not hard for anyone to use their brain and interpret them.

You can interpret things to suit your argument...... backing them up with facts is generally foolproof.

Given your reluctance I would assume that you either can't find them or you are worried that they won't back up your claims.

Anyone with a reasonable educated guess can understand that the FTA figures are reasonably lucrative and that rugby league probably do get short changed. However you are basing your argument solely on a guess based on the figures rather than backing it up.

 

[dallymessenger]

You can interpret things to suit your argument...... backing them up with facts is generally foolproof.

Given your reluctance I would assume that you either can't find them or you are worried that they won't back up your claims.

Anyone with a reasonable educated guess can understand that the FTA figures are reasonably lucrative and that rugby league probably do get short changed. However you are basing your argument solely on a guess based on the figures rather than backing it up.

thanks the last paragraph is exactly what im getting at.

as the exact figures arent available, anyone thats reasonably educated can see that RL is getting a s**t deal based on the figures in this thread.

AFL gets roughly double what RL gets from TV. does AFL get roughly double in advertising during its games over RL. hell no.

therefore we are being rorted.

 

[dannyboy]

Whats to say that those advertising figures aren't so due to:
CSI, Numbers, Medium etc shows
OR
Dancing With the Stars etc
OR
Cricket
OR
Backyard Blitz type shows

You know ... PRIME time television watching Mon-Fri. How do those shows ratings/overall viewing compare against the twice weekly serving of football.

The point is that those $$$ stats you're creaming about have NO direct correlation to sports shows, crime shows or even Dr Phil/Opra without some evidence. This thread is proof positive that you can make statistics say whatever you want.

I'll give you a starting point -
Show the advertising revenues for Friday nights/Sunday arvos on Ch 9 for the football months only as a % of the overall revenue - we'll wait while you clean them off after extracting them from you rear end.