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Bred Not Bought, Inside Canterbury's Halves Academy

Vee

First Grade
Messages
5,200
I know the history of the Bred Not Bought argument but Gould has long advocated a Halves Academy so it's interesting to see this happening. If true, a good long-term development story.


Bred not bought – that is the renewed approach Canterbury are taking to developing its next crop of playmakers the club is hoping will prop up its future success in the NRL.
Quality halves a scarce commodity in rugby league, so the Bulldogs have decided to nurture their own.

Twelve months ago Canterbury supremo Phil Gould created a ‘halves academy’, to develop every playmaker at the club from Harold Matthews (under-17) through to NRL level.

Bulldogs general manager of pathways Adam Hartigan said up to 14 players receive specialist coaching through the program designed by Gould.

“It’s an extra to our Academy program. Gus (Gould) runs our halves academy,” Hartigan said. “Gus will present, they’ll talk through different scenarios. It’s something he has done before."

“Halves development is critical to future of the club and game. We want to make sure our halves know what is expected from them coming through the grades and how to handle all the pressure of getting into the NRL.

“We run it outside of their team training, some of it is theory work, some of it is on field and some of it is just spending time together, going through scenarios. It’s strengthening their understanding and cohesion. We will be making it a priority.”

The ‘bred, not bought’ philosophy is not new to Canterbury. The slogan featured on banners at games during 2004, the last time the Bulldogs won a title. From that grand final team 12 players debuted at the club.

But the Bulldogs are under no illusions at how difficult it is to repeat a similar feat.

Geographically, Canterbury is boxed in by Cronulla to the south and by junior league powerhouses Parramatta and Penrith to the west.

By comparison, Canterbury-Bankstown junior rugby league district is home to 3300 registered players, while Parramatta has 5700 participants and Penrith boasts around 9000.

So when Gould got to Belmore in late 2021, rebuilding the club’s pathways was at the top of the agenda.

As well investing heavily into the club’s Sydney nursery the club spread its footprint regionally into northern NSW in 2018.

More recently into south east Queensland and New Zealand, where Gould was a consultant at the Warriors with a focus on junior pathways before joining Canterbury.

“We’re a development club, we have some really talented local juniors. But our junior league is probably not big enough to sustain a production line of players to go through into the NRL. We’ve had to supplement around that,” Hartigan said. “We’ve got a program that runs on the north coast of NSW, a program that runs in greater northern NSW. We have an affiliation with the Western Clydesdales in Toowoomba.

“We’ve got the academy hubs in Auckland, where we have six contracted kids between the ages of 15 and 17, and Christchurch but that is in its infancy. The idea is that if we identify a player in those areas, we‘ll put time into getting the coaching they need so they don’t have to leave home until they need to for their next stages of their development.”

HALVES ACADEMY

Just last week, Canterbury ‘supplemented’ the club’s halves stocks by luring rising halfback Alex Conti from the Wests Tigers.

The 17-year-old will receive specialist hands on coaching as part of the halves academy alongside the likes of Mitchell Woods and Bronson Reuben, the local junior halves duo that led Canterbury to the title in the Harold Matthews Cup this year.

“That (halves academy) was a big sell for Alex and his manager Braith Anasta. We’ve got some very talented kids like Mitchell Woods and Bronson Reuben, who were our halves pairing in Harold Matts, both are on contract this year. They’ll be in the same squad as Alex Conti,” Hartigan said.

“We’ve got Joseph Teaupa, he’s already played more Flegg and Ron Massey Cup games in 2023 than SG Ball, yet still eligible for SG Ball in 2024. Some will go on to play NRL here at the Bulldogs, that’s great for us but the development we want to do is imperative for us and the game, long term.”

At NRL level, Canterbury’s halves problems are no secret. Last season alone, coach Cameron Ciraldo cycled through the likes of Kyle Flanagan, Karl Oloapu, Toby Sexton and Josh Reynolds.

The club’s halves academy is seen as a solution to the side’s halves woes over the long-term.

“We feel what we are doing to do well over the next few years is developing halves,” Hartigan said.
 

bazza

Immortal
Messages
30,045
can only imagine that the best way to get better in the halves would be to play more real games
I wonder if getting future halves to play more touch/tag might help
 

Vee

First Grade
Messages
5,200
can only imagine that the best way to get better in the halves would be to play more real games
I wonder if getting future halves to play more touch/tag might help
Was Gould driving that as part of his infamous five year plan?
 

Wb1234

Referee
Messages
23,073
What’s with the salty panthers fans ?

surely we want more clubs following the panthers models and relying upon juniors (even if they aren’t from their area)

it’s the way forward for the game to clubs developing more players

together with what’s going on with the new stadium he could be the new bullfrog
 

soc123_au

Moderator
Staff member
Messages
18,560
What’s with the salty panthers fans ?

surely we want more clubs following the panthers models and relying upon juniors (even if they aren’t from their area)

it’s the way forward for the game to clubs developing more players

together with what’s going on with the new stadium he could be the new bullfrog
Where's the salt? All clubs should be trying to do it. It's just the bred not bought part doesn't really fit their poaching spree over the past few years. About a third of their best side for next year will be sporting premiership tattoos that don't feature a Bulldog.
 

Wb1234

Referee
Messages
23,073
Where's the salt? All clubs should be trying to do it. It's just the bred not bought part doesn't really fit their poaching spree over the past few years. About a third of their best side for next year will be sporting premiership tattoos that don't feature a Bulldog.
Hahaha I’ll pay that
 

bazza

Immortal
Messages
30,045
We had the same thing at Penrith, they will copy that same model
will be interesting to see if the same formula works with a third of the junior numbers
supplementing locals with non-Sydney based players is probably needed
 

soc123_au

Moderator
Staff member
Messages
18,560
will be interesting to see if the same formula works with a third of the junior numbers
supplementing locals with non-Sydney based players is probably needed
There is no rule the players they develop need to be born in Bankstown. Even with all the teams we have in our home catchment we get a heap from outside. JFH from NZ, Yeo, Edwards and Martin are all from Country areas.

The preference would be that they scout those kind of areas and not just the junior reps from other NRL clubs.
 

Iamback

Coach
Messages
17,301
Where's the salt? All clubs should be trying to do it. It's just the bred not bought part doesn't really fit their poaching spree over the past few years. About a third of their best side for next year will be sporting premiership tattoos that don't feature a Bulldog.

Correct. Ideally 17 clubs would be following the same model, particularly with expansion.

Alamonti was going to be a star - now playing elsewhere at 19

Hopefully it kicks in and sorts the player market out
 

Iamback

Coach
Messages
17,301
will be interesting to see if the same formula works with a third of the junior numbers
supplementing locals with non-Sydney based players is probably needed

Looking at the rep guys alone.

Locals and regional juniors are a 50/50 split, As long as an academy is put where the juniors are then the model is sound
 

Vic Mackey

Referee
Messages
24,609
‘We’re a development club’

lol

Crichton, JAC, Xerri, Burton, Sexton, Kikau etc

meanwhile they’ve just pissed off local juniors Averillo and Alomoti

Also they got Conti as he was offered a top 30 spot for 2025, and the guy hasn’t even played a game of SG Ball yet
 

MrBlack

Juniors
Messages
1,325
The often running joke that was Gus' "5 Year Plan" actually worked at Penrith.

It took us 5 years to be competitive. Then we were positioned to compete for premierships (also helps when you have one or two generational players in your squad).

Clubs like Tigers and Knights are already in their "5 Year" window and will reap benefits in a few years.

Lets not also forget that Gus started a pathways system in Auckland in the short time he was there.
 

Vic Mackey

Referee
Messages
24,609
The often running joke that was Gus' "5 Year Plan" actually worked at Penrith.

It took us 5 years to be competitive. Then we were positioned to compete for premierships (also helps when you have one or two generational players in your squad).

Clubs like Tigers and Knights are already in their "5 Year" window and will reap benefits in a few years.

Lets not also forget that Gus started a pathways system in Auckland in the short time he was there.

Gus's vision for Penrith was a side with Moylan, DWZ, Cartwright, Blake, RCG, Mansour, Latu etc. It was only when they pissed all them off they started to see some success.

As for 'fixing the pathways' as mentioned the Panthers junior league is 3 times the size of the Dogs. I hate when people say Wests should 'just copy the panthers.' Penriths juniors dwarf ours, cronullas is bigger then wests FFS. Its like saying Australia should just copy the USA Olympics system and we'd win as many medals as they do.
 
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