If no merkin pays, the shows don't get made at all.
The creation of these shows are funded by investors. If there's insufficient return on their investment why would they stump up the cash in the first place?
i agree, except their expected returns are based around what goes on in their primary market, that being North America for most of the shows we watch here. Most of those shows are made available to stream on the North American tv network websites almost as soon as they have aired. Whatever returns the networks get from selling to secondary markets is just a bonus. The networks here could actually make some decent dough (or better than what they currently do) by genuinely fast tracking airing of shows, but not making them run 30 mins over their scheduled time because they want to play a few extra ads. They basically push away their own audiences through their own actions.
Two examples- arrow on ch 9 - they play the show 6 months after it airs. 6 months after all the spoilers are put on line. Given the global community has got smaller the last ten years through the Internet and people that get into these shows want to discuss them with others online (similar to people discussing footy on forums - how did we deviate???) they don't want to be talking about stuff that was talked about six months ago. Next example ill use is agents of shield. The show is meant to run parallel to the marvel cinematic universe movies as events cross over. Seven started playing the show one day after it aired in the USA. Good move. Until they started playing the "reality" show that aired immediately before for an extra 20 mins. So instead of airing in its advertised 830 slot it started playing at 850, with extra ads, with a huge ad break added in before they play the last minute of the show. It irked the viewers and made them tune out and/or download the show, making their audience drop as well as the premiums they could charge on their ads.
Poorly run fta networks are what make people d/l plain and simple. It's the same reason why nine's nrl ratings stink so bad for their delayed games and why the ratings aren't anywhere near as good on the live Friday night game.
Sorry for the essay.