Nerd
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What was telling was that Marks went to V'Landys not the other way around. If Nine do lose their biggest ratings winner to say Ten I don't believe Marks would hold his position for very long after this was announced and he knows it. If the NRL has secured an offshore loan that they can draw down on that certainly erodes any position of power Nine may have thought that they were negotiating from.If the NRL just drop Nine cold and jump to Ten, then when this current broadcast deal is over Nine won't be inclined to offer as much as they might for the next contract, and that will hurt the contracts' value even if the NRL doesn't intend to sign with Nine next time around. So for the NRL to get the best outcome in the future, they have to get a good outcome for themselves for the next few years without totally compromising their relationship with Nine.
If V'Landys is the smooth operator that everybody makes him out to be, he'll use the threat of Ten to force Nine to more or less uphold their end of the current contract, without any really major changes or it being extended, and line up Ten to make a big offer for the rights once the current contract is over without pissing Nine off to much.
It'll be interesting to see if V'Landys can pull that off, if he can't though, then yeah, forcing Nine to break the contract and going to Ten on similar but less money with better exposure would be better than allowing Nine to bully the NRL into giving them whatever they want, but could he pull that off without compromising the NRL's deal with Fox?
Whatever happens it'll be interesting to see how V'Landys handles it, and if the ARLC, NRL, and clubs, will stand united behind him or if they'll cave to pressure from the broadcasters, and sacrifice him like they did David Smith.
V'Landys come across as a shrewd operator and the fact that he has been interviewed one on one on Ten and has been leaking information also via Ten makes me hope that some back up deal is being formulated. If the NRL crumble to Nines outrageous demands they are screwed at the next rights deal. Nine have treated the game with contempt and that dummy spit in the last week is unacceptable and I hope V'Landys keeps that in mind when negotiating with them.