https://www.brisbanetimes.com.au/sp...lk-away-from-rugby-league-20200505-p54q1t.htm
'Not a given that NRL has to be part of our future': Nine willing to walk away from rugby league
Michael Chammas and Zoe Samios
May 5, 2020 — 4.11pm
Nine Entertainment Co chief executive Hugh Marks has heaped pressure on the NRL to significantly reduce its broadcast rights fee, expressing a willingness to walk away from the sport if he doesn't get the right deal.
The NRL and its two broadcast partners, Foxtel and Channel Nine, remain at loggerheads over the value of the sport - both in a reduced 2020 season and going forward into future years.
Marks, speaking with analysts and investors as part of the Macquarie Australia Conference 2020 on Tuesday afternoon, provided an insight into Nine's hard-nosed approach and gave the strongest indication yet the network could relinquish its rights to rugby league.
"It's not a given that NRL has to be part of our future," Marks said on the conference. "It has to just pay its way like all of our content does, and if it doesn't, well ... again, we are less reliant on that as a revenue source.”
Marks has reiterated his concerns to ARLC chairman Peter V'landys in recent negotiations, with the
Herald last week reporting that
Nine want to pay $28 million less than the $118 million they were due to pay in 2020.
Marks also confirmed Nine was interested in taking over the NRL's digital arm, which it believes runs in competition with the network. There is a frustration from the two broadcasters, who were this year meant to inject about $320m into the game, that their investment is being used to prop up a potential bidder for future NRL rights.
"The rationale was you're spending a lot of money in the NRL on your own digital team, but we've got a digital team and Fox Sports has a digital team," Marks said.
"Surely it would be better if we just relied on what the broadcasters were already doing rather than going into competition and creating a whole other cost base on top of what already exists. We know what the NRL needs, which is a direct communication with their fan base.
"That can be facilitated through Nine and through Fox Sports and by us sort of supporting the
nrl.com website. We can do that a lot more cost effectively than they can. For us, it's about saying, 'Here's one opportunity for you to reduce your cost base and make the sport more sustainable for the long term'."