This, forever this.
There is a balance between maximising revenue and pricing your core demographic out of the game. On a strictly economic front, it might be worth more to have a few thousand seats empty and charge like a wounded bull.
But no matter how much money floats around sport, it isn't only economic. There needs to be some heart.
I've never been to a Waratahs game in Sydney (which sounds like saying "I've never been to a colonoscopy in Kaliningrad") but I am told that that particularly soulless experience is what sport without a heart is like.
Origin tickets are now too high. If Queensland, which has sold them out in minutes for decades, is struggling to move them, then yes Herston, we have a problem.