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Dark days for Knights
ALISON BRANLEY
4/06/2008 11:35:00 PM
THE number of Newcastle Knights fans has dropped by almost half since the peaks experienced after the 2001 premiership, according to a report.
Figures from Roy Morgan Research estimate the rugby league team has lost 255,000 supporters since its height in 2003 when it had 593,000 fans, a drop of 43 per cent.
The most damaging loss was in the past year when it lost 148,000 supporters, almost one-third of its base.
The Newcastle Knights have disputed the numbers, saying NRL research showed they had more than 500,000 supporters across Australia and its peak of support was in 2006.
Roy Morgan Sports Monitor polled 21,061 people across Australia for the report.
The drop in Knights fan numbers reflected results across the NRL table where most supporter numbers declined.
Manly, Melbourne and South Sydney were the only teams immune.
Knights fan numbers grew from 506,000 to 593,000 between 2001 and 2003 following the team's premiership, giving it the second biggest following in the National Rugby League. This year it was ninth.
Knights chief executive Steve Burraston conceded the retirement of Andrew Johns, combined with torrential rain had contributed to a drop in crowds in 2007.
He said the club was trying to attract people through advertising, community work, a family friendly hill area, new ticket pricing and US-style cheerleaders.
"We had a 5 per cent drop almost the day Andrew retired so we had to work to get people back," he said.
He rejected suggestions The Jets' success and controversial coach Brian Smith had made fans switch codes.
"With the A-league I think we complement each other. I don't think there's any conflict whatsoever," he said.
Mr Burraston said overall the club's fan base was stable or growing.
Average crowd numbers went up 20 per cent this year. Club memberships remained static at 7000.
http://theherald.yourguide.com.au/sendtofriend.aspx?id=783483
http://theherald.yourguide.com.au/news/local/news/general/dark-days-for-knights/783483.aspx#
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ALISON BRANLEY
4/06/2008 11:35:00 PM
THE number of Newcastle Knights fans has dropped by almost half since the peaks experienced after the 2001 premiership, according to a report.
Figures from Roy Morgan Research estimate the rugby league team has lost 255,000 supporters since its height in 2003 when it had 593,000 fans, a drop of 43 per cent.
The most damaging loss was in the past year when it lost 148,000 supporters, almost one-third of its base.
The Newcastle Knights have disputed the numbers, saying NRL research showed they had more than 500,000 supporters across Australia and its peak of support was in 2006.
Roy Morgan Sports Monitor polled 21,061 people across Australia for the report.
The drop in Knights fan numbers reflected results across the NRL table where most supporter numbers declined.
Manly, Melbourne and South Sydney were the only teams immune.
Knights fan numbers grew from 506,000 to 593,000 between 2001 and 2003 following the team's premiership, giving it the second biggest following in the National Rugby League. This year it was ninth.
Knights chief executive Steve Burraston conceded the retirement of Andrew Johns, combined with torrential rain had contributed to a drop in crowds in 2007.
He said the club was trying to attract people through advertising, community work, a family friendly hill area, new ticket pricing and US-style cheerleaders.
"We had a 5 per cent drop almost the day Andrew retired so we had to work to get people back," he said.
He rejected suggestions The Jets' success and controversial coach Brian Smith had made fans switch codes.
"With the A-league I think we complement each other. I don't think there's any conflict whatsoever," he said.
Mr Burraston said overall the club's fan base was stable or growing.
Average crowd numbers went up 20 per cent this year. Club memberships remained static at 7000.
http://theherald.yourguide.com.au/sendtofriend.aspx?id=783483
http://theherald.yourguide.com.au/news/local/news/general/dark-days-for-knights/783483.aspx#
javascript:changeFontSize('story',1);
Link
http://theherald.yourguide.com.au/news/local/news/general/dark-days-for-knights/783483.aspxjavascript:changeFontSize('story',-1);