I do agree that they're not as emotional as the fans, in fact, I'm not even sure as independent directors, they are even supporters of the team or even the sport.
But we also have no idea what they really see as success, and whether success on the football field is even relevant to them.
Like, if we miss the Top 8 this year, but membership and overall revenue increased, has it been a successful season? My view is the board would take a wholistic approach to the club, and as long as the results of the football team don't have a dramatic impact on the bottom line of the club, then they would see this as success, and won't make changes to the football department as a result,
For instance, two of these board members have banking backgrounds. What is more important to a bank, the results of customer satisfaction surveys, or the bottom line of the bank?
I would ask some questions on your points, purely around success on the football field.
2. The board was appointed in 2017, with the exception of one poor (lets call it an outlier) season, the results from 2017 to 2021 have remained stagnant, look likely to be at best stagnant or worse this year. I don't think there has been improvement in results for them to be happy, do you?
4. What do you think is 'coach performance' in their view, and where would they have determined this view from?