Pretty hard to increase ticket sales and memberships when we’re playing away from our spiritual home at an absolute shit hole. Last I heard the jersey is fully sponsored to the tune of 8 million (over the next 2 years)....would have had nothing to do with marketing I guess?
This is nothing personal 2012 but here
we friggin go. This is the problem with the internet of things and the myth of everyone’s opinion being equal.
Someone comes in with intimate knowledge of a subject (I know how the Sharks organisation works, I’ve got friends in there and was working with the media team for years) and someone with no knowledge, some second hand info and an opinion formed on that info comes in and challenges you.
So now I have to explain myself.
The way the company is structured is that there is a commercial team which is charged with selling sponsorship and corporate boxes . There is a membership team responsible for selling memberships and as the season progresses match tickets. There is also a media team responsible for dealing with the media whos selling function is to protect the brand. There is a marketing team theoretically charged with assisting all of the above by instigating a multi level marketing mix but they consider themselves part of the media team and are pretty much focused 95% on digital and mucking around with Twitter and the gram.
It isn’t helped that the pay is extremely low so the candidates get drained of their enthusiasm pretty quick.
Yes there are mitigating factors like playing at Kogarah but good marketers use this challenge to create some cool stuff.
They have a decent marketing budget: where’s the innovation? Other than a few radio ads it gets funnelled almost wholesale into mostly ineffective digital campaigns.
I could go on for days about this as marketing is my professional passion but let me tell you the marketing team are doing a poor job.
I’ll be having lunch with the head of marketing for Harvey Normal globally today- he lives local- I’ll report back what his thoughts are.
anyway/ everyone seems to have missed my comment on Fifita.