If the TV component of the game is a weak point for the game, why doesn't the NRL come up with some content for broadcasters? I think we've all seen NFL films, about iconic coaches or players and super bowl teams. Why couldn't you do the exact same thing with SOO (dynasties, series and players) or the amazing WC win for NZ a few years ago, the rise of Tonga, the dominance of the Kangaroos. There are so many possibilities there and the players and ex players have **** all else to do, and they could provide commentary while not breaching any isolation protocols.
There is no way they could produce enough content to fill the void but it might help a little.