Neither of which actually addresses the fact that our crowds have remained static for a number of years now, and there are very good reasons why this is the case that are not reflective on the sport itself.
The arguments that the problem is within the game itself are more compelling. The clubs themselves are historically lazy and slow. Eg, membership. They had to be slapped in the face 15 years ago by the NRL itself to wake up to the membership push. They have become lazy again about membership since the NRL left it to the clubs. There are other examples of the clubs laziness that increase the suspicion that crowds could be better if the clubs were not lazy about it.
The game also has a culture of ignoring big segments of the community such as anyone other than the working or poor class. Solution: As a code try to get the game into universities and private schools etc etc.
What do you lose by watching a game of NRL on TV? Nothing. Everything is happening in a line across the field around the ball.
What do you lose by watching AFL? Or soccer? Or NFL? Well, you lose a stack actually because so much is happening away from the football and being at the ground actually enhances the viewing experience.
I've only been to one AFL game and in my opinion it looked garbage off the ball. Trainers everywhere attending to dudes who look like they arent going to be involved for next 5 minutes etc.
NRL could be better off the ball by insisting the coaching staff be on the side line and other such things.
Also as I said the game is great off the ball from behind the goal posts. Growing behind the goal post crowds should be a stated micro goal of the NRL.