The Game Future NRL Stadiums part II

[Perth Red]

As soon as Perth are admitted he can start lobbying for Perth 2.

Nah, as soon as they’re admitted my job is done and I’m moving to Adelaide to begin a 2 decade camapign to readmit the rams!

 

[Perth Red]

There are two other simple reasons why the AFL broadcast deal is significantly higher.
1. The games/broadcast go for 50% longer.
2. There are far more breaks in play during quarters (they recently extended the break after goals from 30 sec to 45/50), plus 2 x eight min breaks at 1/4 and 3/4 time.
You can actually fit around twice as many ads in a AFL game.

So, unless the NRL want to introduce something similar, with more d breaks during play, and have 20 min quarters, the NRL is unlikely to bridge that gap. Expansion will make little difference.

You dont think having bigger audiences and origin brings some counterbalance to afl advertising space on fta?
how much advertising revenue does fox/kayo generate? Do they go to long ad breaks during qtr times? Seems to me it’s the same ads over and over again on fox, can’t be much value there.

Given the viewing audiences for nrl are signifcantly higher on ptv it’s a fair assumption that nrl is driving many more subscriptions than afl Is it not?

 

[AdelaideSharky]

Nah, as soon as they’re admitted my job is done and I’m moving to Adelaide to begin a 2 decade camapign to readmit the rams!

Sorry mate we have enough nuffies in this city as it is.

 

[AlwaysGreen]

Hmm which sport has 16 out of 18 clubs in the 5 Australian metro markets and just delivered the mother of all media deals? If that doesn't tell you where NRl needs to go for next three clubs nothing else will.

Badminton?

 

[AlwaysGreen]

Sad to say he’s going to get one soon

I think they could even announce it this year for a 2025 or 26 start

as much as I favour other places adding brisbane two and Perth is a major move by vlandys

that legacy will be felt for a decade after he’s gone

On that day V'landys will be AFL Red's best mate and the game's greatest ever administrator.

 

[Pneuma]

Sorry mate we have enough nuffies in this city as it is.

He’d kill the house prices as well.

 

[Iamback]

You dont think having bigger audiences and origin brings some counterbalance to afl advertising space on fta?
how much advertising revenue does fox/kayo generate? Do they go to long ad breaks during qtr times? Seems to me it’s the same ads over and over again on fox, can’t be much value there.

Given the viewing audiences for nrl are signifcantly higher on ptv it’s a fair assumption that nrl is driving many more subscriptions than afl Is it not?

Where have Origin's ratings gone since the likes of Stan and Netflix has come into the country?

 

[Jamberoo]

You dont think having bigger audiences and origin brings some counterbalance to afl advertising space on fta?
how much advertising revenue does fox/kayo generate? Do they go to long ad breaks during qtr times? Seems to me it’s the same ads over and over again on fox, can’t be much value there.

Given the viewing audiences for nrl are signifcantly higher on ptv it’s a fair assumption that nrl is driving many more subscriptions than afl Is it not?

Advertising needs repetition to be effective, so the chance to repeat ads over and over is important. Plus Fox Footy’s non match programs get more viewers than Fox NRL. Overall ratings, would be similar, and when you add in the longer match time and more ads in AFL, it goes some way to explain why AFL is more valuable to Fox.

 

[siv]

Roosters Officially Open Nick Politis Centre of Excellence

The Sydney Roosters have officially unveiled the Nick Politis Centre of Excellence, set to be the Club’s home for the next 25 years.

www.roosters.com.au

The museum is a nice touch. Might be something all clubs should aspire to in the future. Never hurts to have some stuff to show of any club's history.

Yes all clubs should have a CoE INSIDE of the SFS - not

The SCG Trust has a lot to answer for using public land for this

 

[Pneuma]

Advertising needs repetition to be effective, so the chance to repeat ads over and over is important. Plus Fox Footy’s non match programs get more viewers than Fox NRL. Overall ratings, would be similar, and when you add in the longer match time and more ads in AFL, it goes some way to explain why AFL is more valuable to Fox.

Dont agree about the non match programs. The mid week ones yes I agree but they both rate poorly. Matty Johns easily outrates any afl non match program on the weekend by a lot and
the cumulative audiences for weekend NRL match and non match content dwarf the AFL. It’s not even close.
Advantage afl has is the length of the games and the number of breaks. Pity it’s crap.

This is a good read as well.

Where the afl clearly wins is crowds but that’s same as it ever was.

Membership as well but nobody takes that too seriously anymore.

 

[Iamback]

Dont agree about the non match programs. The mid week ones yes I agree but they both rate poorly. Matty Johns easily outrates any afl non match program on the weekend by a lot and
the cumulative audiences for weekend NRL match and non match content dwarf the AFL. It’s not even close.
Advantage afl has is the length of the games and the number of breaks. Pity it’s crap.

This is a good read as well.

Where the afl clearly wins is crowds but that’s same as it ever was.

Membership as well but nobody takes that too seriously anymore.

Views are the key word, It would be nice to get total minutes watched made public

 

[Canard]

Advertising needs repetition to be effective, so the chance to repeat ads over and over is important. Plus Fox Footy’s non match programs get more viewers than Fox NRL. Overall ratings, would be similar, and when you add in the longer match time and more ads in AFL, it goes some way to explain why AFL is more valuable to Fox.

This thesis that you (and others) have developed, does it have any basis in fact?

Like actual quotes from broadcasters or links to articles?

 

[JD-Roo]

There are two other simple reasons why the AFL broadcast deal is significantly higher.
1. The games/broadcast go for 50% longer.
2. There are far more breaks in play during quarters (they recently extended the break after goals from 30 sec to 45/50), plus 2 x eight min breaks at 1/4 and 3/4 time.

The 1/4 and 3/4 time breaks are six minutes, not eight.

 

[Perth Red]

Where have Origin's ratings gone since the likes of Stan and Netflix has come into the country?

Advertising spend on FTA has gone up. Origin still rates as three of the highest drawing audience progrmas in the country every year. You suggesting its not that valuable to TV?

 

[Perth Red]

Advertising needs repetition to be effective, so the chance to repeat ads over and over is important. Plus Fox Footy’s non match programs get more viewers than Fox NRL. Overall ratings, would be similar, and when you add in the longer match time and more ads in AFL, it goes some way to explain why AFL is more valuable to Fox.

Overall ratings are not similar at all on Fox/Kayo for the two sports. Longer match time means nothing, subscription rates are where the revenue is for fox sports/Kayo. Do you think Fox sports would rather have 100 subscribers watching a game for 1hr or 50 subscribers watching a game for 2hours?

 

[AdelaideSharky]

He’d kill the house prices as well.

Don't get me started.

Our house prices are becoming a sick joke the past year and a bit.

 

[Perth Red]

I

Advertising needs repetition to be effective, so the chance to repeat ads over and over is important. Plus Fox Footy’s non match programs get more viewers than Fox NRL. Overall ratings, would be similar, and when you add in the longer match time and more ads in AFL, it goes some way to explain why AFL is more valuable to Fox.

Id say after the umpteenth time of watching an advert in a short space of time the opposite is true, ive come to hate certain brands lol

 

[Get Rid of The Donkeys]

I

Id say after the umpteenth time of watching an advert in a short space of time the opposite is true, ive come to hate certain brands lol

Seeing the Hungry Jack's commercial ad nauseum during the NBL turned me off the brand.

 

[Jamberoo]

This thesis that you (and others) have developed, does it have any basis in fact?

Like actual quotes from broadcasters or links to articles?

If you can find the announcement of the AFL broadcast deal, Ch7 said one of the reasons they love AFL is the non match programs. The Front Bar is easily the highest rating non match sport show in the land.

I

Id say after the umpteenth time of watching an advert in a short space of time the opposite is true, ive come to hate certain brands lol

Well you better let the advertising industry know as their whole industry is based on it.

Overall ratings are not similar at all on Fox/Kayo for the two sports. Longer match time means nothing, subscription rates are where the revenue is for fox sports/Kayo. Do you think Fox sports would rather have 100 subscribers watching a game for 1hr or 50 subscribers watching a game for 2hours?

The dollars prove that they would rather have 126m watching for 2.8 hours, than 137m watching for 2 hours. Total AFL viewing hours was 45% higher for AFL which is exactly how much longer the game is. You can’t blame PVL for everything - the longer playing time and more breaks for ads an cross promotion of other shows is the main reason that the AFL is well in front in terms of broadcast revenue.

 

[MugaB]

Seeing the Hungry Jack's commercial ad nauseum during the NBL turned me off the brand.

Watching NRL also turned you off every Sydney Club Brand