Suity,
It appears to be an NRL item, most probably produced by Sports Delivered. As the NSWRL owned the rights to the competition, and hence all broadcast rights and replays, I would say they would be getting a most of the royalties or more so the NRL as the proceeding club competition, Would make the money on it. So from the DVD itself, I would think we would get the same as what we always get from our merchindise and boardcast rights. Regardless of how much merch we do or don't sell we get the NRL grant.
So then it depends on how much we get it for wholesale before selling it at our Retail store. Which is where we make any additional money from sales.
However I don't disagree with you, I personally expect this to sell like hotcakes.
I know I have just purchased mine, and eagerlly await delivery.
Also if you want the 77 and the replay
http://www.ezydvd.com.au/item.zml/228780
It containes 47 minutes of Highlights from Each game.