Frenzy.
Post Whore
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I realise I'm adding to this at the moment, but you know they have real time analytics available to them so they can track activity across social media and message boards/ websites.
The stories don't die down until the web traffic or social media "topics" stop trending upwards. The moment it does, a click bait headline comes out. If that doesn't generate an upward trend, they move onto the next "story"
True to form, after a press conference where the NRL CEO pretty much says "nothing to see here", the following day I see a headline of "Stunning $500,000 twist in Sharks’ cap crisis"
The next "story" can't be far away. In fact, the Aussie cricket team look like the next story.
Thank you!!