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Hindmarsh to take fight to AFL
* By Phil Rothfield
* From: The Daily Telegraph
* February 09, 2010 12:00AM
NATHAN Hindmarsh - rugby league's most popular player - has been anointed as the face of the west as the NRL gears up for a full-scale war with the AFL for the hearts and minds of the footy faithful.
Parra's Hindmarsh versus the AFL's Kevin Sheedy. Bring it on, says the NRL.
The Eels workhorse has been signed to work full time out of the Western Sydney academy as the NRL fights to maintain its grip on the heartland territory it has dominated for more than a century.
"Hindy is really committing himself to it," the NRL's director of marketing Paul Kind revealed yesterday. "He'll have a desk at the academy and he'll be there at least two days a week."
But Sheedy claimed last night he had never heard of the NRL superstar.
"I've only ever heard of Hindmarsh Stadium in Adelaide," he said, showing
his ignorance of the size of the challenge facing Aussie Rules.
The Hindmarsh appointment will officially be announced at a press conference tomorrow.
"Nathan's the perfect fit for the position," said NRL boss David Gallop. "He's a hero not only to Parramatta fans but thousands of kids in the western suburbs who follow other teams.
"I'm sure he'll inspire the next generation of youngsters to play rugby league. To have a current player giving up his time to be our face of the western suburbs is an extra bonus in the competition with the other code."
The champion forward was not prepared to comment yesterday because of his commitment to the press conference tomorrow where officials are hoping to get maximum exposure.
But his Parramatta boss Paul Osborne said: "It's a great achievement for Hindy personally and acknowledges the contribution he has made to the Eels and our game.
"He will be remembered as one of Parramatta's greatest players and it's only fitting that he be used to promote the game in the west of Sydney. While the rugby league continues to produce people of the quality of Nathan Hindmarsh, we will always be in a much stronger position than any of our competitors when it comes to winning fans for our game."
The 30-year-old Test forward has long been regarded as the game's most popular player. He has won the Provan Summons Medal four times, a feature of the Dally M awards and voted for by the public.
Sheedy believes the NRL's targeted campaign is a boost to the region and a challenge for all the sporting codes to do better in the west. "I think it's important that all the codes get up and running," he said. "The best thing that will happen here is we will all get better.
"If we challenge each other we will get better and the kids will reap the benefits and so will the fans."
But Shonky claimed last night he had never heard of the NRL superstar.
Another AFL gunslinger who is firing blanks
* By Paul Kent
* From: The Daily Telegraph
* February 09, 2010 12:00AM
LET me tell Kevin Sheedy, the AFL's gunslinger out west, who Nathan Hindmarsh is.
Hindmarsh spent more days in hospital then he would have liked last year when his youngest son, Rowdie, started contracting a succession of awful illnesses with names like meningococcal, pneumonia, whooping cough. While he was in hospital he met another sick young boy, Oscar Buhagiar, and five-year-old Oscar suffered a rare form of cancer that might claim him any day.
Two days before last year's Grand Final Hindmarsh went to Oscar's house to fulfill a promise made to a sick Oscar in hospital.
He played monster trucks and rode bikes with Oscar.
Hindmarsh is the guy who, coming out of the tunnel at Newcastle earlier in the year, looked up to see all these small arms reaching down and made sure he high-fived every one of them as he went back to the field. Those kids will remember that forever.
And he behaves like this every single day.
So let me tell Kevin Sheedy who Hindmarsh is - he is the most popular footballer in western Sydney.
The area Sheedy is trying to conquer.
The great new symbol of the Great Western Scam's ignorance shall now be Nathan Hindmarsh, who the GWS has no idea about.
You wonder if, as they so often look us in the eye and earnestly say, if they really know their market at all.
It is symbolic of their whole campaign.
Since Sheedy's appointment the franchise has been run on smoke and mirrors.
Even his appointment is a PR job.
He hasn't been successful as an AFL coach for six years yet the GWS knew his appointment would make the most noise, so he got the job.
It has been using the threat of the AFL juggernaut to convince the rugby league heartland that it is only a matter of time until AFL strangles the NRL. Honestly, remove all the bluster from their announcements and what have they done?
How many kids are kicking around a Sherrin out west instead of a Steeden?
Every announcement is a stunt. A cheap grab for a headline at rugby league's expense.
They now plan a big function the night of the NRL's season launch. This is what you get in joints run on smoke and mirrors.
Sheedy's triumphant march into Sydney reminds us of another Napoleon from Melbourne, Eddie McGuire.
Wasn't he going to conquer this town?
The only thing the GWS has going for it is that we, as a group, keep falling for the spin.
It's time we opened our eyes.
It's a bit rich of Kent to criticise Sheedy's media-based approach, because the Telly is the major culprit in giving him oxygen. And despite this article you can bet the Telly will keep on writing Sheedy and GWS stories.
It suits the Telly now to fly the rugby league flag. When the next league scandal comes up, though, you can bet they'll stick the knife in good and proper like they always do.Read the end of the article...
Sounds like a dig at his employers and others in the media who are riding the AFL's gravy train.
Who is this Kevin Sheedy bloke again? He looks old enough to get the pension, maybe he only took this job while he waits for his superannuation to bounce back?
I grew up in Western Sydney, and he means nothing to me. Hindy on the other hand...
I cant wait to see the GSW team start. Just to see how they will fail and how all their expectations and arrogance will fall. I wonder what types of crowds they will average their first yr maybe 3 or 4k?