yakstorm said:They certainly left it late, must assume people don't plan what to do on their weekends anymore than a week in advance.
Still as they say, better late than never.
Yakstorm, what they have done is very sound business practice. I must admit, most things the NRL have done under Gallop are spot on. The guy is one very switched on administrator. Either that, or his team around him are very good.
Very few people will buy tickets more than a week in advance. Sure, some people like to plan interstate trips, but most of those people would be diehards and would know the match is on in advance, due to other advertising and media reporting. By concentrating advertising in the last week, or less, you create an absolute buzz around town and tickets sales grow accordingly. It is far better to spend $100000 in 3 days then to spend the same amount over 3 months.
Plus also remember, that most people have been fully focused on the final series for the last few weeks.