I live in Melbourne and support both the Storm in the NRL plus the Richmond Tigers in the AFL. Because so many of my friends and relatives barrack for different teams I actually have an 'AFL Membership' instead of a club membership.
The AFL Membership for $600 a year provides access to:
- 40 Games a year at the MCG or Etihad Stadium (the two grounds in Melbourne) out of a possible 91 this season subject to capacity.
- Access to an Exclusive 'AFL Members Reserve' at both grounds. At the MCG this is a section of 10 bays across each level with premium viewing quality (from the centre to the 50m mark on the wing) that I can either pay a small upgrade fee ($7) to get a reserved seat in or just walk up and swipe my card and sit anywhere in that section that is GA for that game (which varies depending on crowd expectation).
- Priority access to finals tickets
It makes it really use for me as a sporting fan to be able to watch as many games as possible of a game that I really enjoy. Only last weekend for example I was going to the Storm V Rabbitoh's game at AAMI Park, but because I decided to leave home early before the Storm game I was able to head into the 'G and watch the 2nd half of the Collingwood/Melbourne AFL game.
Being making it easier to combine multiple sporting events into an afternoon/evening is one thing I would do to boost NRL crowds, particularly that of the Storm here in Melbourne. I would make the 5:30pm Saturday afternoon game the Storm trademark for home games, trying to match them up with big MCG AFL games (1:45pm or 2:10pm start games are finished by 5pm, where as the NRL is normally finished either by or just after the 7:25pm Saturday night start times).
The problem could be easily solved by placing the 'subject to capacity' clause and the ability to reserve a seat with your membership in the same way that the AFL membership currently does it. As an AFL member I get a weekly e-mail on the Thursday letting me know how much GA capacity is available in the AFL 'members reserve' each week to guide me into deciding whether I should upgrade my ticket or not go to the game due to capacity issues.
Once again looking at the AFL model (it's the easiest comparison), AFL members each have a 'club support' element to their membership, where a portion of the membership price is paid by the AFL to the club ( I believe it's around 30% of the cost, so approx. $200). Thus the clubs are still reimbursed in a similar way. There is also an agreement in place where they get a portion of the money from the upgrade fees & guest passes that members buy through out the season.
I think it's something the NRL should definitely consider for the Sydney Stadium's, so instead of having to appeal to such a wide range of supporters they can focus on a smaller group of members who are passionate enough to go to multiple games if the quality of seating/pricing is suitable.