Is it time to relocate the following……

[T-Boon]

The problem with relocations (the only problem) of Sydney teams is that there is a very high probability of bleeding many fans of that team to AFL (Swans probably).
I’ve thought of some ways of doing the relocations that may lessen that but it’s not easy or guaranteed.

 

[cinders7]

I'm a Producer at a Brand Agency and topics like these actually excite me...

I would hate to cede the GC to AFL, even if it meant relocation to Ipswich. I see them as Queensland's Wests Tigers, with the club struggling to be an attractive destination for promising talent, even if said players grow up in that catchment.

I think the branding needs a lot of work, and not necessarily in the form of a new name. The club lacks any sort of personality, and I would argue is the most anonymous of the NRL teams. There's no great history to fall back on (Dragons, Roosters, Rabbitohs, Broncos), no rabid fanbase, even if they're in hibernation due to lack of success (Dogs, Wahs, Knights, Parra) and don't represent any particular class of fan or proud area (Raiders, Roosters, Cowboys). There's nothing to love, and there's nothing to hate - they just exist.

Team colours and logo alone would go a fair way in giving them a unique identity which I would argue they lack. The sky blue/sand theme is as anonymous as the generic and boring AI generated logo they currently use. The "Titans" mascot is no doubt a cool name, but feels soulless with how it's presented.

Overall I'd argue the club needs to shift direction in a few ways:

1. Recruitment needs an overhaul.
Utilise their juniors and stop the flow of promising young talent being snapped up by other teams (Melbourne Storm, Brisbane/Phins).

2. New coach.
A Ricky Stuart, Wayne Bennett-esque siege mentality coach with the "us against them" narrative. They need an edge here as much as everything else.

2. New strip, colours and logo.
Thinking about it for 5 seconds, I would go with branding similar to that of the LV Raiders in the NFL. Black, silver and white. Something radically different to the rest of the league and unique. Give them an edgy, simplified Spartan helmet logo and drop the wordmark like the Dolphins, Rabbitohs and Panthers. Make the jerseys and apparel cool to wear, even when the team isn't riding high on the ladder.

Just a thought.. and a way to kill time in the office.

I've been a member of the Titans since day dot. I've always hated the name & logo but support the club despite it disappointing me more often than not. We absolutely need to rebrand to being the GC Seagulls and embrace the club's history officially. It can be done (Leigh Leopards have been hugely successful since their re-brand) and it's not killing the club, just acknowledging history.

Seagulls fits so well, on top of the history of the GC Seagulls and King Wally. It's unique in Australian top level sport (also not an NFL name) and it gives the club a personality which we have always lacked.

The Titans could be a team in Logan or Mt Isa, the name has no ties to anything related to the GC and it was chosen by a three-option online poll. The Seagulls immediately tells you we're a coastal club with a loud personality. It gives you options for childish logos like the current one but unlike now you'd see professionals wearing Seagull ties, pins, etc on Fridays. The Dolphins have done amazingly well in that regard.

If all that doesn't convince people reading this, I know what will: The NRL needs more birds.