I think it is just considered a plus to counter the AFL threat, but honestly. I can't see what the AFL can do with the Lions that we can't do in a rugby league city with the Broncos and Brisbane 2.
ARLC really need to think about bolstering the state leagues and junior competitions, as that's where AwFuL pump their money and it's drawing kids to their game.
A good start would be to upgrade the facilities of Queensland Cup teams so that they provide a comfortable viewing experience that is as enjoyable as being at Lang Park or the Gabba. Dolphins have paved the way, but ideally you would have undercover seating as people don't want to sit in the sun or rain.
We've got Queensland Cup teams in strong and passionate regions that could pull 5k to 10k fans to their games if they were marketed properly and had the right amenities. The same could be done with the NSW Cup. We just need to make these competitions relevant. I'd prefer to have a short Queensland Cup season followed by a short NRL season, where players play at both levels. Seeing the best players running around in the Queensland Cup at North Ipswich Reserve would get kids wanting to head down to their local ground.
Something like this would be just as good for the game as Brisbane 2.