How can you possibly sell the story of 'a local battling community club' when they are richer and more successful than most of the NRL clubs, and are only in the position of being in the NRL because they out competed the other, really battling in some cases, community clubs.I guess the NRL is banking on the people of Brisbane wanting to see a local established brand promoted to the NRL and the feel good story around that. They must play 90% of games at Suncorp otherwise its a waste of time, but If the NRL and whichever club gets picked can market it the right way - sell it as a story of a local battling community club stepping up into the big time I think it could definitely work.
Brisbane media is extremely pro-rugby league, more so than the Sydney media. They will promote the hell out of the new club no matter who it is.
I mean who do you think the average punter is going to identify with more, their little club they've loved and played for their whole life, or the rich privileged club that lorded over them and could buy it's way into the NRL?
Going on the average reaction of Sydney fans to all of the Super League proposals I think it's more than safe to assume that the majority will identify with the prior.