They are looking at it.
NRL’s bombshell $400m plan for 20-team NRL revolution
www.foxsports.com.au
Let's remember, the last time it went from 16 to 20 was 1995. Of the 4 teams who entered , Cows, Auckland, Perth and Adelaide, 2 have survived and 1 go on to win the comp. The 2 that failed was a result of poor planning and funding.
Couple of reasons i think it's doable.
1.) The talent pool in 2023 is much more diverse with the pacific island player now making up a large portion of playing stock. Have a look through a roster in mid 90's and today. It's much more diverse.
2.) Money. The ARL were virtually broke when they had to engage Tina Turner to come out and resurrect the game. I remember an interview with Quale / Arthurson saying they had to go seeking "overdraft" funds to keep the League afloat.
The NRL, as a result of streaming services, broadcast rights, social media etc etc etc is a multi billion dollar business.
Reading the history of the game between say 92 and 98, i am amazed it survived. If I can find a link to the Arthurson interview I will post it.