I don't mind either as I think that both are an improvement on the 2003 jersey. I'm pretty sure that LG's trademark is the whole thing though, including the box, and that we're stuck with that.
My initial thoughts about the jersey itself were that if the jersey is supposed to represent the body of a shark, with the front the underside of the shark, there should be more white in it. Would have also liked to see a return to the good old sky blue instead of that aqua/teal/whatever, but I'll wait until I see the real deal. Haven't even seen a photo of the front and back of the new jersey as yet. I will reserve my judgement until then.