There are nearly 4000 footballers in the NRL system, that can be linked to a club in some way. Then you have staff, volunteers, admin etc etc etc. To claim breach, in that situation is ludicrous. have Harvey Norman Stepped away? Have Telstra? This is all under their gigantic sponsorships.
Sponsorship is like owning a boat. You have 2 good days. The day you buy it & the day you sell it. In sponsorship, its the day you sign, & the day somebody far cups enough to get you out of the continuing payments. In the middle, all there are, are junkets & freebies for customers & employees, that the corporate heads seethe at when its being it used.
Marketers & PR staff create the dynamic, on both sides. Its a self serving profession.
for HHGTTG fans, its the telephone sanitisers ship they are sailing on.